Self-Service Analytics Market Global Key Leaders: IBM Corporation, Crimson Hexagon, Tableau Software, Microsoft Corporation, SAS Institute

Self Service Analytics Market Overview:
Self Service Analytics signify a set of software that helps organizations to predict forthcoming opportunities and risks. Self-service analytics develops advanced analytics which gives idea for business users to manipulate data to find business opportunities without requiring them to have in technology or statistics. Self-service analytics software maintains a self-service approach which fills the gap caused by a shortage of trained analysts and gets data into the hands of the customer. This allows business users to make data driven decisions in real time without using IT. When organization is having data governance then only organization can implement self-service analytics.

Increasing concept of Big Data Analytics and increasing demand for business fields able to transform business organization into efficient data driven organization during forecast period. Self-service analytics market increases demand in various business functions such as marketing, sales, operations, human resource, and finance. Security & privacy concerns, lack of proper data, and high investment cost are the major restraints of Self Service Analytics Market.

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Major Key Players:
The prominent players in the Self Service Analytics Market are – Tableau Software (U.S), Microsoft Corporation (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Splunk (U.S), Syncsort (U.S), Crimson Hexagon (U.S), Alteryx (U.S), SAS Institute (U.S), TIBCO Software (U.S.), Oracle Corporation (U.S.), Vista equity partners (U.S), DrivenBI (U.S), MicroStrategy (U.S), Concur Technologies (U.S)

Industry News:
June 29, 2018 TomTom mapping data to power end-to-end analytics platform:
TomTom announces its mapping data offering to Alteryx, Inc. customers as a part of self service and end-to-end analytics. Alteryx is working on data science and analytics that helps companies to turn data into actionable insights.

June 27, 2018 Magnitude Software Acquires SAP Business Analytics Innovator Every Angle Acquisition Strengthens Magnitude’s Position in SAP Ecosystem with Self-Service SAP Analytics and Reporting:
Magnitude Software, Inc. announces the acquisition of Angle Software Solutions enables users of SAP-run organizations to optimize operational performance by empowering insightful and flexible business analytics. Magnitude’s mission is to simplify the complex application for customers and help customers to unlocking various platforms such as SAP.

June 18, 2018 SAS sharpens focus on IoT analytics in ANZ: The analysis software specialist has set up a local team to tack the IoT market:
IoT hub is a new unit aimed to ensure that SAS analytic lifecycle continued to remain relevant as IoT grows. SAS is bringing machine learning and artificial intelligence to scale from an IoT perspective.

Self Service Analytics Market Segmentation:
• On the basis of software tool, the market is segmented into Tableau, SAS, Logi Analytics, Qlik and others
• On the basis of service, the market is segmented into business user, consultants, and corporate IT professionals
• On the basis of company size, the market is segmented into Small and Medium Enterprises & Large enterprises
• On the basis on deployment, the market is segmented into premises and on cloud
• On the basis on industry, the market is segmented into FSI, healthcare and retail, IT& Telecommunication
• On the basis of Region, the market is segmented into North America, Europe, Asia-Pacific (APAC), and Rest of the World

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Self Service Analytics Market Regional Analysis:
The regional analysis of self service analytics market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World.

North America region is expected to dominate in the self Service analytics market by largest revenue generating region for self-service BI vendors during forecast period. North America dominates the market due to high focus on innovation generated from research and development.

The Asia Pacific region is expected to the fastest growing region in the self service analytics market during forecast period. Due to increasing adaption of Internet of Things (IoT) and small technologies. Smart city projects in APAC region can be boost the self service analytics market during forecast period.

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