prexma launches Handicrafts Website

Indian handicrafts, typically considered a cottage industry has outgrown its image to evolve into a fast growing industry with a turnover from US $ 1.2 million to US$1.9 billion in the last decade. There has been a consistent annual growth of more than 15 per cent over a ten-year period, from 3.6% to a respectable 10% share in world handicrafts exports. In 2005-2006 the Indian handicrafts exports have shown an increase of 298.87 million US$ i.e. the exports increased by 10.02% over the similar period in 2004-2005.

The nine items that account for nearly 63 percent of export turnover include art metalware, woodware, hand-printed textiles, hand-knotted and embroidered textiles, leather goods, stoneware, carpets and floor coverings. Today there are more than 6,500 handicraft exporters sourcing their needs from nearly 1.2 million units employing roughly 4.1 million artisans. While, a worlwide Marketing Offensive is in palce, the National Institute of Design (NID), a premier design institute in the country is also sharing its knowledge base, its capabilities in creative product development, understanding of craft technology, requisite training for skill upgradation and product diversification.

We are pleased to inform you that M/S Prexma Consulting, has been appointed the General Sales Representative for Germany and vicinity markets for The Handicrafts & Handlooms Export Corporation of India Ltd.(HHEC). The Prexma team is at your service for any inquiries that you may have for sourcing of Handicrafts from India.

HHEC is exhibiting at the Indian Handicrafts and Gifts Fair (IHGF) to be held at India Expo Centre and Mart, New Delhi – Greater Noida Express Way, Greater Noida from 13th to 17th October, 2006 with vide collection of new and exclusively developed, rich and varied range of Indian crafts, wooden furniture of various kinds, textile based handicrafts, Hometextiles and Furnishings.

I will be pleased to welcome you personally during your visit at the HHEC stand.Please register to visit HHEC at the IHGF October 2006 and let us know your specific items of interest so that the same can be arranged for your visit .

A registration form is online at the newly created multilingual website www.hhec.eu . (hhec.eu/hhecnews.0.html)

Prexma Limited
An St. Swidbert 4-6
40489 Düsseldorf
Germany
Contact Person: Mrs. Neena Hartmann
T: +49 (0)211 4054544
F: +49 (0)211 4184300
Email: info@prexma.com

Prexma Limited is an international agency specialised in conception and development of tailor made Marketing Solutions in conjunction with new Media technologies.

For more information, please visit www.prexma.com

This release was published on openPR.