|07-21-2018 09:57 AM CET - Advertising, Media Consulting, Marketing Research||
Aging Populations - How brands accommodating the growing proportion of older consumers?
Press release from: HTF Market Intelligence Consulting Pvt. Ltd.
Latest research study from HTF MI with title TrendSights Analysis: Aging Populations - How brands can accommodate the growing proportion of older consumers. The Research report presents a complete assessment of the market and contains Future trend, Current Growth Factors, attentive opinions, facts, historical data, and statistically supported and industry validated market data. The study is segmented by products type, application/end-users. The research study provides estimates for Global Aging Populations Forecast till 2023.
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"TrendSights Analysis: Aging Populations" examines the impact of global population aging on FMCGs. It examines why this trend is increasingly important, who the target market is and their preferences, and how FMCG brands can best capitalize on the trend. Finally the report looks at what the future of the trend will be.
In nearly every country in the world the proportion of older people is not only rising but accelerating. This group will have a massive impact on societies but also on FMCG. FMCG brands will have to cater to this group by addressing their concerns around trust, transparency, and quality, while also meeting their health and wellness needs.
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- 68% of consumers aged over 55 who buy personal care products say that how familiar/trustworthy/risk-free a product is often or always influences their product choice in personal care.
- 62% of consumers aged over 55 say that how a product impacts their health and wellness often or always influences their product choice in food.
- 87% of consumers aged over 55 find on-pack information that allows you to see where it was made somewhat or very appealing.
- 58% of consumers over the age of 65 exercise at least once a week.
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Reasons to buy
- Understand the needs and desires of the growing population of older consumers
- Understand the main opportunities within this trend and how the trend is affecting a variety of industries
- Understand how other brands are designing products to cater to this trend.
Companies Mentioned in the Report: Morinaga & Co, Epigamia, Bru Bone Broths, Unidiet, Eucerin, La Roche Posay, Heliocare, Mumm Cuvee Reserve, Evolve, Saphir....Continued
View Detailed Table of Content @ www.htfmarketreport.com/reports/575425-trendsights-analys...
Thanks for reading this article, you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.
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