Marketing Automation Software Market 2021 Surging Demand For Higher ROI With Key Companies - HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems

Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

Analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.

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The market is divided into the following segments based on geography:
-Americas
-APAC
-EMEA

Key vendors
- HubSpot
- Marketo
- Act-On Software
- Salesforce.com
- Adobe Systems
- Oracle
- Infusionsoft
- IBM

Other prominent vendors
- Cognizant Technology Solutions (CTS)
- eTrigue
- GreenRope
- Hatchbuck
- iContact
- Inboundio
- LeadSquared

Market driver
- Increased need for improved customer digital experience
- Growing need for lead nurturing
- Need for advanced regulatory compliance on software licenses
- Surging demand for higher ROI

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Market challenge
- Interoperability issues and lack of comprehensive integration strategy
- Increased risks related to data security and privacy
- High cost of marketing automation software

Market trend
- Increasing adoption omnichannel marketing model
- Emergence of location-based marketing
- Growing need for improved marketing assets visibility

Fundamentals of Table of Content:

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global construction market
PART 06: Market drivers
PART 07: Market trends
PART 08: Global AEC market
PART 09: Market segmentation by product
PART 10: Geographical segmentation
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Five forces model
PART 14: Key vendor analysis
PART 15: Key vendor profiles

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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