Global Oral Hygiene Market Predicted to Expand Remarkably in Coming Years 2017-2022: Driven by Rising Product Type (Toothpaste, Toothbrush, Mouthwash/Dental Rinse, Dental Accessories) and Distribution Channel (Hypermarket/Supermarket, Departmental Stores,

Majority of dental healthcare providers are actively focusing on raising the standards of medical technology in oral hygiene management. Growing consumer awareness and introduction of value-added dental products is facilitating the growth of the global oral hygiene market. A recent report by Fact.MR provides in-depth analysis of the global oral hygiene market for the forecast period 2017-2022, and offers pragmatic insights to lead market players towards devising & implementing informed strategies.

The scope of FactMR’s report is to analyze the Global Oral Hygiene Market for the forecast period 2017-2022 and provide readers an unbiased and accurate analysis. Oral care providers and products manufacturers, and stakeholders in the global market can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading magazines and journals pertaining to oral care.

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Oral hygiene refers to the practice of keeping one's mouth healthy as well as free of ailments and bad odor. While cleaning and regular bushing of teeth is foremost for maintaining oral hygiene, undergoing monthly check-up is also suggested adherently by many dental experts. Dental problems can be easily prevented by following the oral hygiene guidelines recommended by dentists or oral care professionals. Dental decay or dental caries, periodontitis, and gingivitis are some of the most common dental disorders that are prevalent across the globe. Even in the ancient period, oral hygiene was considered important, traces of which is found in various excavations that reveal how the early civilizations used natural items such as porcupine quills, tree twig, chew stick, animal bone, and bird feather for cleaning teeth.

The global oral hygiene market is expected to grow at a healthy rate over the next couple of years. Increasing consumer awareness and rising demand for value-added products is reflecting favorable on the prospects of the market. In addition, multi-product offerings by companies is expected to further increase the global sales of oral care products. Sales of oral hygiene products are witnessing an uptick in developing countries, providing growth opportunities to manufacturers. From a market value of just under US$ 48 billion in 2017, the oral hygiene market is on track to grow to more than US$ 60 billion at the end of 2022 witnessing a CAGR of 5%.

It is hardly surprising that the toothbrush and toothpaste segment account for a three-fourth revenue share of the oral hygiene market by product type. The toothpaste segment will account for significant revenue share, which will amount to approx. US$ 6.6 billion by the end of 2022. The toothbrush segment also represents a very large opportunity in the oral hygiene market as it may exceed a value of US$ 10 billion in 2017 itself. As with toothpastes, Europe accounts for the largest contribution to the toothbrush segment and a CAGR of 4.8% makes it well worth the time and money of key stakeholders in the oral hygiene market.

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The hypermarket distribution channel comprises half the revenue share in the oral hygiene market and it is anticipated to retain its leadership position during the course of the forecast period. The hypermarket channel is estimated to grow at a healthy CAGR during the forecast period. Companies in the oral hygiene market could divert their attention towards supermarkets in the APEJ region as Europe and North America already have large supermarket chains. The strong emphasis on infrastructure development in APEJ should allow the regional supermarket opportunity to push past US$ 6 billion in 2022, boosting the size of the overall oral hygiene market.

Online Sales Channel the Future in the Oral Hygiene Market

The e-commerce revolution has well and truly arrived in the 21st century, but it doesn’t seem to have made much of an impact in the oral hygiene market. The channel presently consists of only 13% by revenue share by distribution channel in the oral hygiene market, but is likely to grow rapidly as improved internet connectivity across emerging markets in APEJ turn it from a future possibility to an everyday reality. A CAGR of 7% in APEJ is proof enough of this.

The global oral hygiene market will continue to be massively influenced by rising awareness towards maintaining health and well-being. Increase in the middle class population in China and India will create growth opportunities for global manufacturers. Evolving trends and ever-changing consumer behaviour will continue to put pressures on manufacturers to innovate.

Competition Tracking

Companies such as The Procter & Gamble Company, The Himalaya Drug Company, Unilever PLC, Lion Corporation, Henkel AG & Co. KGaA, Koninklijke Philips N.V., GlaxoSmithKline plc, LG Electronics Inc., and Colgate-Palmolive Company, are expected to remain active in expansion of global market for oral hygiene products through 2022.

Table of Contents

Chapter 1. Global Oral Hygiene Market - Executive Summary. 11

Chapter 2. Global Oral Hygiene Market Overview. 13

2.1.1. Global Oral Hygiene Market Taxonomy. 13

2.1.2. Global Oral Hygiene Market Definition. 13

2.2. Global Oral Hygiene Market Size (US$ Mn) and Forecast, 2012-2022. 14

       2.2.1. Global Oral Hygiene Market Y-o-Y Growth. 14

2.3. Global Oral Hygiene Market Dynamics. 14

       2.3.1. Drivers. 14

       2.3.2. Restraints. 15

       2.3.3. Trends. 15

2.4. Supply Chain. 15

2.5. Cost Structure. 15

2.6. Key Participants Market Presence (Intensity Map) By Region. 16

Chapter 3. Global Oral Hygiene Market Analysis and Forecast By Product Type. 17

3.1. Global Oral Hygiene Market Size and Forecast By Product Type, 2012-2022. 17

       3.1.1. Toothpaste Oral Hygiene Market Size and Forecast, 2012-2022. 17

                3.1.1.1. Revenue (US$ Mn) Comparison, By Region. 17

                3.1.1.2. Market Share Comparison, By Region. 19

                3.1.1.3. Y-o-Y growth Comparison, By Region. 19

Continued………………………

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