Emerging Health Innovator The Hic-Cup Ltd. announces retaining Karen B. Cohen as Executive Vice-President and Chief Marketing Officer

Doylestown, Pennsylvania, September 18, 2006

The Hic-Cup Ltd., an emerging health and medical device innovator based in Doylestown, Pennsylvania recently announced that it has tapped Karen B. Cohen to serve as Executive Vice-President and Chief Marketing Officer. According to Phil Ehlinger, CEO of The Hic-Cup Ltd., Cohen is leading the launch of the company’s flagship product, The Hic-Cup, as a reliable, safe and discreet treatment for singultus, or problem hiccups. Cohen is actively directing focus on singultus as a legitimate medical problem affecting people of all ages, as well as a significant social and business performance risk. The company serves as exclusive licensee to manufacture and market the new invention, and has launched both a website and phone system where the Hic-Cup can be purchased. Through Cohen’s leadership, The Hic-Cup Ltd. is positioned to serve as an information resource and support for not only singultus sufferers, but also for those whose voice is essential to their profession.

Karen Cohen is a Virginia-based Performance and Wellness Coach with extensive experience in business start-ups, thought leadership, creative marketing, and natural health initiatives. An expert in human energy management, especially as it relates to health and business performance, Cohen is the author of many articles and several popular holistic leadership and wellness programs. The Hic-Cup Ltd. CEO, Phil Ehlinger states that, “Karen brings a very unique skill set and depth of experience and vision to this organization. I am very excited to have her on board. Our creative vision complements each other.” Cohen shares his excitement. “This is a great opportunity to raise people’s awareness about what an under rated yet common problem singultus is for those who suffer with it, and at the same time, offer an unprecedented and outstanding solution to solve that distressing and distracting problem. I find that engaging. Working again with Phil is great… we have history”.

According to WebMD, "A hiccup is an involuntary spasmodic contraction of the muscle at the base of the lungs (diaphragm) followed by the rapid closure of the vocal cords." The Hic-Cup affords singultus sufferers a sanitary medical device, completely free of side-effects or risk, to control embarrassing, disruptive and often painful bouts of hiccups. Using natural galvanic action to stimulate the Vagus and Phrenic nerves, the Hic-Cup administers quick, safe, pain-free sub-sensory bio-electric therapy to re-establish proper function of the esophagus and diaphragm. Constructed of stainless steel and brass, the device affords its owners with an attractive, durable, portable and easily cleaned apparatus for controlling singultus outbreaks. Thanks to the Hic-Cup, hiccup sufferers can be liberated from this plaguing condition.

Singultus also detracts from professionalism and credibility during public speaking occasions. Cohen reports that since its launch, the Hic-Cup has been embraced by professional speakers and communications experts, including broadcast professionals covering the story, who have quickly recognized the potential of the Hic-Cup as peak performance insurance and have rushed to purchase it for themselves.
Karen Cohen’s experience in natural health and wellness motivates her to educate people that several serious illnesses and medical conditions are associated with chronic hiccups, “If this device does not relieve your singultus, you should see your doctor promptly”. Esophageal cancer, pneumonia, alcoholism, disorders of the stomach or esophagus, pancreatitis, liver cancer, hepatitis, and tumors have all been associated with chronic hiccups.

Cohen will continue her writing and speaking as well as teaching regionally from her home in Lexington, Virginia. She can be reached at Karen@Hic-Cups.com. The Hic-Cup Ltd. is based in Doylestown, Pennsylvania. CEO Phil Ehlinger can be reached Info@Hic-Cups.com or 215-345-5409.

For more information, visit http://www.Hic-Cups.com

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The Hic-Cup, Ltd.
2087 Turk Road
Doylestown, PA 18901
215-345-5409
Info@Hic-cups.com

The Hic-Cup Ltd., an emerging health and medical device innovator based in Doylestown, Pennsylvania, USA. Phil Ehlinger is the inventor of The Hic-Cup and CEO of the company. Michele Ehlinger serves as company President.

This release was published on openPR.