Press release
Global Automotive Augmented Reality and Virtual Reality Market Forecast To Grow At CAGR Of 98.11% Between 2017-2021
Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user. The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.
Technavios analysts forecast the global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive augmented reality and virtual reality market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
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The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Automotive Augmented Reality and Virtual Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
Continental
HARMAN International
Microsoft
Visteon
Volkswagen
Other prominent vendors
HTC
NVIDIA
Unity
AutoVRse
Bosch
DENSO
Delphi Automotive*
Jaguar
Mercedes-Benz
Nippon Seiki
Panasonic
General Motors (GM)
Hyundai Motor Company
Garmin
Market driver
AR for automotive repairs
For a full, detailed list, view our report
Market challenge
High cost and hardware limitations
For a full, detailed list, view our report
Market trend
Projection technology production ready in AR
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
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Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 05: MARKET SIZING
Market definition
Market sizing 2016
Market size and forecast 2016-2021
PART 06: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 07: MARKET SEGMENTATION BY TECHNOLOGY
Segmentation by technology
Comparison by technology
VR Market size and forecast 2016-2021
AR Market size and forecast 2016-2021
Market opportunity by technology
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
Geographical segmentation
Regional comparison
EMEA Market size and forecast 2016-2021
APAC Market size and forecast 2016-2021
Americas Market size and forecast 2016-2021
Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 12: MARKET TRENDS
Projection technology production ready in AR
Low cost LiDAR sensor trend for AR-based HUD
TFT to DMD evolution a technological leap
PART 13: VENDOR LANDSCAPE
Competitive benchmarking
Other prominent and potential vendors
PART 14: VENDOR ANALYSIS
Vendors covered
Continental
HARMAN International
Microsoft
Visteon
Volkswagen
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