Portable Generator Market Analysis of Key Growth Strategies Adopted By Major Players: Briggs & Stratton Corporation (U.S.), Generac Power Systems, Inc. (U.S.), Yamaha Motor Corporation (Japan), Caterpillar Inc. (U.S.), Cummins, Inc. (U.S.)

Market Scenario

Portable generators are internal combustion engines used to generate electricity. They are very useful when temporary power is needed. They offer a reliable backup source of power during electrical power outages and also provide assistance during severe weather conditions, such as ice or wind storms. According to MRFR analysis, the market for portable generators is increasing at a rapid pace and is projected to increase significantly throughout the forecast period, mainly due to increasing demand for electricity across the globe. The portable generator market is expected to have a great number of expansions over the forecast period due to constant technological advancement in energy sector, coupled with increased power demand. The portable generator market is also expected to have high development activities by conglomerates and well-established companies.

Major Key Players:-

The key players in global portable generator market are Honda Motor Co., Ltd (Japan), Briggs & Stratton Corporation (U.S.), Generac Power Systems, Inc. (U.S.), Yamaha Motor Corporation (Japan), Caterpillar Inc. (U.S.), Cummins, Inc. (U.S.), Kohler Co. (U.S.), Eaton Corporation Plc (Ireland), Champion Power Equipment, Inc. (U.S.), Siemens AG (Germany), MTU Onsite Energy (U.S.), Honeywell International Inc. (U.S.), Wacker Neuson Group (Germany), SmarterTools Inc. (U.S.), and Atlas Copco (Sweden).

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Market Segmentations:-

Based on end-user segment, the market has been segmented into industrial, commercial, and residential. The residential segment accounted for the largest segment mainly due to increasing demand for in-house power backup. Based on the power rating, the market is segmented into less than 3KW, 3 KW-10KW, and above 10 KW. The less than 3kW portable generators segment is likely to grow at a healthy CAGR during the forecast period. Increase in awareness among consumers regarding in-house power backup and rise in need for portable power systems in outdoor recreational activity driving the demand for the segment. Generators with power rating more than 10kW power are widely used in industrial sector, owing to the need for greater power supply to run machines and industrial tools, which, in turn, is projected to drive the portable generators market.

Regional Analysis:-

On the basis of region, the market has been segmented into North America, Europe, Asia Pacific, and Rest of the World. North America region dominates the global portable generator market. Aging grid substructure and natural calamities causes frequent power outages and continuously growing demand from industrial sector is fuelling the growth of the market in the region. The U.S. is the largest contributor in North America as well as the global portable generator market. Asia Pacific region is expected to grow at the highest CAGR during the forecast period, majorly due to factors such as the continuous growth of constructional and developmental activities. China, India, Japan, and Thailand are the key contributors to the Asia Pacific market. China accounts for the largest market share in the region due to rapid growth in the urbanization and industrial development.

Latin America and GCC countries are expected to contribute significantly to the global portable generator market during the forecast period. High growth in construction activities in GCC as well as Latin America is driving the growth of the market. Moreover, easy availability of fossil fuels in GCC region positively influences the growth of the market.

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Major Points of Table Of Content:-

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model


3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat Of New Entrants

3.1.2 Bargaining Power Of Buyers

3.1.3 Bargaining Power Of Suppliers

3.1.4 Threat Of Substitutes

3.1.5 Segment Rivalry

3.2 Value Chain/Supply Chain Analysis

To be Continued................

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