Press release
Pay-TV Market Trends and Opportunities in Americas
Pay-TV Market
Pay’TV penetration in the Americas is set to decline through 2022 dragged down by ongoing cord-cutting trends in North America (NA), where an increasing number of households are swapping their traditional pay-TV subscriptions for OTT alternatives. The popularization of third party video OTT platforms and the rapid evolution of viewer’s habits towards non-linear video are forcing pay-TV operators to enhance their traditional service propositiond with more innovative features and embrace the OTT world.
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Key Players:
AT&T
Comcast
Telefonica
VTR
Liberty Global
Netflix
Hulu
Time Warner
21st Century Fox
It provides in-depth analysis of the following -
- Section 1: Americas in a global context; looks at the pay-TV market in a global context, focusing on penetration and service adoption trends.
- Section 2: Pay-TV market in the Americas; provides a detailed description of the pay-TV market in the Americas, looking at subscriber growth, penetration trends, and service adoption by technology.
- Section 3: Competitive market trends in Americas; analyzes the three main trends affecting the pay-TV market in the region, focusing on: network improvements, the threat of alternative OTT video platforms and the increasing rolo that pay-TV players play in video content creation.
- Section 4: Pay-TV revenue evolution in Americas; analyzes main ARPU and revenue trends in the Americas for the 2017-2022 period.
- Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for pay-TV service providers.
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Scope:
- Over the last few years, North American markets have been experiencing subscriber declines as a result of customers swapping their traditional pay-TV subscriptions for OTT video alternatives, a trend that we expect will continue over the forecast period.
- Although cord-cutting is still not affecting countries in Latin America yet, we expect subscriber growth to decelerate.
- With the increasing demand for HD and 4K content, OTT video and interactive pay-TV platforms is forcing pay-TV service provides to allocate significant investments to upgrade and expand their network infrastructure.
- With the rapid popularization of OTT distribution platforms, competition for exclusive content rights is ramping up, making access to prime content more difficult and expensive for traditional pay-TV service providers.
- An increasing number of pay-TV operators are opting for vertically integrating content production, whrther by creating their own dedicated units or through the acquisition of production companies.
Reasons to buy:
- This Insider Report provides a comprehensive examination of the main trends taking place in the Americas pay-TV market, helping executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.
- The report includes examples on strategies adopted by pay-TV service providers that illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the pay-TV market, providing a number of actionable recommendations for pay-TV service providers.
- With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the pay-TV market, analyzing key trends and strategies.
Get more information about this report@ http://orbisresearch.com/reports/index/pay-tv-market-trends-and-opportunities-in-americas
About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
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