Press release
Global Mobile Advertising Market 2018 Key Players: Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, Matomy Media Group Ltd,.
Mobile Advertising Market
WiseGuyReports.com adds “Mobile Advertising Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2022” reports to its database.
Executive Summary
The global mobile advertising market report analyzes and forecasts mobile advertising market on a global and regional level. The study offers historical data of past year along with forecast from 2017 to 2022 based on revenue (USD Billion). Assessment of market dynamics gives a brief thought about the drivers and restraints for the global mobile advertising market along with the impact they have on the demand over the forecast period. Furthermore, the report includes the study of opportunities available in the mobile advertising market on a global level.
The report gives a transparent view of the mobile advertising market. We have included a detailed competitive scenario and portfolio of prominent vendors operative in the mobile advertising market. To understand the competitive landscape of mobile advertising market, an analysis of Porters Five Forces model for the market has also been included. The report offer market attractiveness analysis, wherein type, solution, devices, industrial vertical and regional segments are benchmarked based on their general attractiveness, market size, and growth rate.
The study provides a crucial view on mobile advertising market by segmenting the market based on deployment type, solution, devices, vertical and regional segments. All the type, solution, devices, vertical, and regional segments of mobile advertising market have been analyzed based on present and future trends and the market is estimated from 2014 to 2022. Type segment of the market includes display advertising, in-app advertising, in-game advertising, and search advertising among others. Further, on the basis of the solution, the market for mobile advertising is segmented into advertisement campaign solutions, content delivery solutions, integrated solutions, mobile proximity solutions, reporting and analytics solutions and others. The device segment covers digital cameras, feature-phones, smartphones, and tablets among others. The report also consists of the following vertical analysis such as banking financial services, fast moving consumer goods (FMCG), healthcare, media and entertainment, and telecommunication IT among others. The market is analyzed based on five regions namely North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa.
The major participants in the global mobile advertising market are Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, Matomy Media Group Ltd, Millennial Media Inc and Smaato Inc.among others
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The report segments of the global mobile advertising market are as follows:
Global Mobile Advertising Market: Type Segment Analysis
Display Advertising
In-App Advertising
In-Game Advertising
Search Advertising
Others.
Global Mobile Advertising Market: Solution Segment Analysis
Advertisement Campaign Solutions
Content Delivery Solutions
Integrated Solutions
Mobile Proximity Solutions
Reporting and Analytics Solutions
Others
Global Mobile Advertising Market: Device Segment Analysis
Digital Cameras
Feature-phones
Smartphones
Tablets
Others
Global Mobile Advertising Market: Industry Vertical Segment Analysis
Banking Financial Services
Fast Moving Consumer Goods (FMCG) Sector
Healthcare Sector
Media and Entertainment Sector
Telecommunication IT Sector
Media and Entertainment
Others
Global Mobile Advertising Market: Regional Segment Analysis
North America
U.S.
Europe
UK
France
Germany
Asia Pacific
China
Japan
India
Latin America
Brazil
Middle East and Africa
Table of Contents
Chapter 1. Introduction
1.1. Report Description And Scope
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
Chapter 2. Executive Summary
2.1. Global Mobile Advertising Market, 2014 2022 (USD Billion)
2.2. Global Mobile Advertising Market: Snapshot
Chapter 3. Mobile Advertising Market Dynamics
3.1. Introduction
3.2. Market Drivers
3.2.1. Upsurge in mobile device penetration
3.2.2. Increased awareness
3.2.3. Rise in number of mobile Internet users
3.3. Market Restraints
3.3.1. Rise in privacy and security concerns
3.3.2. Growth in Ad blocker solution adoption
3.4. Opportunities
3.4.1. Special mobile advertising content for low mobile connectivity areas
3.4.2. Age-group specific mobile advertising contents
3.5. Porters Five Forces Analysis
3.5.1. Bargaining power of suppliers
3.5.2. Bargaining power of buyers
3.5.3. Threat from new entrants
3.5.4. Threat from new substitutes
3.5.5. Degree of competition
3.6. Market Attractiveness Analysis
3.6.1. Market attractiveness analysis, by type segment
3.6.2. Market attractiveness analysis, by solution segment
3.6.3. Market attractiveness analysis, by device segment
3.6.4. Market attractiveness analysis, by industrial vertical segment
3.6.5. Market attractiveness analysis, by regional segment
Chapter 4. Global Mobile Advertising Market Competitive Landscape
4.1. Company Market Share, 2016 (Subject To Data Availability)
4.2. Strategic Development
4.2.1. Mergers Acquisitions
4.2.2. New Product Launch
4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
4.2.4. Research and Development, Product and Regional Expansion
Chapter 5. Global Mobile Advertising Market Type Segment Analysis
5.1. Global Mobile Advertising Market: Type Overview
5.1.1. Global mobile advertising market revenue share, by deployment types, 2016 and 2022
5.2. Display Advertising
5.2.1. Global mobile advertising market, 2014 2022 (USD Billion)
5.3. In-App Advertising
5.3.1. Global mobile advertising market, 2014 2022 (USD Billion)
5.4. In-Game Advertising
5.4.1. Global mobile advertising market, 2014 2022 (USD Billion)
5.5. Search Advertising
5.5.1. Global mobile advertising market, 2014 2022 (USD Billion)
5.6. Others
5.6.1. Global mobile advertising market, 2014 2022 (USD Billion)
Chapter 6. Global Mobile Advertising Market Solution Segment Analysis
Chapter 7. Global Mobile advertising Market Device Type Segment Analysis
Chapter 8. Global Mobile advertising Market Industry Vertical Segment Analysis
Chapter 9. Global Mobile Advertising Market Regional Segment Analysis
Chapter 10. Company Profile
Continuous…
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