Dry Shampoo Market is expected to grow at a CAGR of over 6.1% between 2017-2023

The dry shampoo market is expected to grow at a CAGR of over 6.1% between 2017-2023. The market is mainly driven by changing consumer preferences toward natural and organic hair care products. Due to the same, many natural and organic variants of dry shampoo have surfaced, which are attracting large number of consumers.

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As per the findings of the research, paraben free dry shampoo accounted for the largest revenue in 2016. Among the forms, spray dry shampoo witnessed higher demand during 2013 - 2016, and it is also expected to register higher growth during the forecast period.

Geographically, North America has been the largest dry shampoo market in 2016. However, the market is expected to witness fastest growth in Asia-Pacific, during the forecast period, due to factors such as growth in cosmetics and haircare industry, advancement in anti-dandruff and anti-hair fall dry shampoos, growth in retail channels, and increasing adoption of new hair care products by a large consumer base.

The European dry shampoo market has been witnessing moderate growth for past few years. Smoking ban in the U.K., and the trend of working from home has been indirectly impacting the regular shampoo industry in the country.

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The intensity of rivalry in the dry shampoo market is currently moderate. Most of the vendors operating in the market are actively participating in organic and inorganic strategies. Many of them are majorly focusing on operational transformations and new product developments to enhance their capabilities and offer new products to their customers.

Some of the key players in the dry shampoo industry are L’Oréal, Procter & Gamble, Henkel, Batiste, Sephora, Shiseido, and Klorane.

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