Press release
Data Management Platform (DMP) Market 2018 Global Key Country Leaders: Oracle Corporation, Adobe Systems Inc, KBM Group LLC, Krux Digital Inc, SAP SE
Data management platform is an intelligent form of a data warehouse. It collects the data from sources like mobile apps, mobile web, CRM, social networks, and stores that data and provides the useful information for the users such as ad agencies, marketers and publishers. The data management platform is majorly used to expand the audience segmentation by understanding the structure of audience by device, application and environment of usage to increase the effectiveness of the audience engagements.
This is also to monitor the ad campaign strategies to identify the points of conversion and also to personalize the campaigns to increase the effectiveness. The Data Management Platform also benefits the end users to analyze the data and match the consumers across various devices. It also helps the marketers to increase the conversion at each stage.
The major factor for the growth of the Data management Platform is for the marketers and agencies to get the detailed information about the customer to create personalized and strategically driven ads for higher conversion rates, ROI and customer retention.
The Data Management Platform Market includes many of the features such as data collection, data classification, data analysis, data transfer and scalability allowing the users to target the clients anytime and anywhere to make the real time and long term campaigns. Some of the advanced features that Data management Platform offers is Tag Management, Audience segmentation, media integration, campaign analysis, and audience analytics.
Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/4573
Major Key Players:
• Oracle Corporation (U.S.)
• Adobe Systems Inc (U.S.)
• KBM Group LLC (U.S.)
• Rocket Fuel, Inc (U.S.)
• Krux Digital Inc (U.S.)
• Lotame Solutions Inc (U.S.)
• Turn Inc (U.S.)
• Neustar, Inc (U.S.)
• SAS Institute (U.S.)
• SAP SE (Germany)
• Cloudera Inc (U.S.)
• Informatica (U.S.)
Market Segmentation:
The segmentation of the Data Management Platform is done on the basis of Data type, Data Source, End Users and region. On the basis of Data type the segmentation is further divided into first party, second party and third party data. Out of these the first party data is most valuable data because of the source of data collection have some form of direct connection with the brand. They are either the existing customers or the potential customers. Marketers use this type of data to convert the potential users into customers and sell products to existing customers. The first party data holds the highest share in the current market. However, the third party data share continues to grow.
On the basis of Data source the data management platform is divided into web analytics tools, mobile web, mobile apps, CRM data, POS data, and social networks among others. Out of these, web analytics tools, mobile apps, Social network and POS data show a significant share in terms of data collection. The data management platform market targets majorly the ad agencies, marketers and publishers as the end users.
The market for Data management Platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific. This is majorly due to rise in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increase the usage of data sharing across different platforms.
The Data Management Platform market is expected to reach approximately USD 3 billion by the end of 2023 with approximately 15 % CAGR during the forecasted period from 2017 – 2023.
Browse Report @ https://www.marketresearchfuture.com/reports/data-management-platform-market-4573
Intended Audience:
• Retailers
• Research firms
• Software Developers
• IT enablers
• Database providers
• Cloud service providers
• Media agencies
• Advertising agencies
• Telecommunication companies
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by Components, Application, Logistics and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.
Contact:
Market Research Future
Office No. 528, Amanora Chambers
Magarpatta Road, Hadapsar,
Pune - 411028
Maharashtra, India
+1 646 845 9312
Email: sales@marketresearchfuture.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Data Management Platform (DMP) Market 2018 Global Key Country Leaders: Oracle Corporation, Adobe Systems Inc, KBM Group LLC, Krux Digital Inc, SAP SE here
News-ID: 1101834 • Views: …
More Releases from Market Research Future
Aerial Work Platforms Industry Market Size highlights rapid growth from USD 24.0 …
The Aerial Work Platforms (AWP) market is experiencing significant growth, driven by increasing demand for safe and efficient access solutions across various industries. As of 2024, the market was valued at approximately $24.09 billion and is projected to reach $62.17 billion by 2035, with a compound annual growth rate (CAGR) of 9.0% from 2025 to 2035. This article explores the key trends, drivers, and future outlook of the AWP market,…
Pallets Market Size and future outlook project industry expansion from USD 71.6 …
The pallets market is a crucial segment of the global logistics and supply chain industry, playing a vital role in the transportation and storage of goods across various sectors. As of 2024, the market is valued at approximately $68.65 billion and is projected to grow to $109.11 billion by 2035, with a compound annual growth rate (CAGR) of 4.3% from 2025 to 2035. This growth is driven by several factors,…
Truck Mounted Crane Industry Market Size highlights strong expansion from USD 13 …
The truck mounted cranes market is experiencing significant growth, driven by advancements in technology, increasing urbanization, and a rising demand for efficient lifting solutions across various sectors. According to a recent report by Market Research Future, the market size was estimated at USD 13.7 billion in 2024 and is projected to reach USD 25.0 billion by 2035, with a compound annual growth rate (CAGR) of 5.62% during the forecast period…
Flexible Packaging Market Size and future outlook project industry expansion fro …
The flexible packaging market is undergoing significant transformation, driven by evolving consumer preferences, technological advancements, and a growing emphasis on sustainability. As of 2024, the market was valued at approximately $260.7 billion, with projections indicating it could reach $427.19 billion by 2035, growing at a compound annual growth rate (CAGR) of 4.59% from 2025 to 2035. This article delves into the key trends, drivers, and future outlook of the flexible…
More Releases for Data
Data Catalog Market: Serving Data Consumers
Data Catalog Market size was valued at US$ 801.10 Mn. in 2022 and the total revenue is expected to grow at a CAGR of 23.2% from 2023 to 2029, reaching nearly US$ 3451.16 Mn.
Data Catalog Market Report Scope and Research Methodology
The Data Catalog Market is poised to reach a valuation of US$ 3451.16 million by 2029. A data catalog serves as an organized inventory of an organization's data assets, leveraging…
Big Data Security: Increasing Data Volume and Data Velocity
Big data security is a term used to describe the security of data that is too large or complex to be managed using traditional security methods. Big data security is a growing concern for organizations as the amount of data generated continues to increase. There are a number of challenges associated with securing big data, including the need to store and process data in a secure manner, the need to…
HOW TO TRANSFORM BIG DATA TO SMART DATA USING DATA ENGINEERING?
We are at the cross-roads of a universe that is composed of actors, entities and use-cases; along with the associated data relationships across zillions of business scenarios. Organizations must derive the most out of data, and modern AI platforms can help businesses in this direction. These help ideally turn Big Data into plug-and-play pieces of information that are being widely known as Smart Data.
Specialized components backed up by AI and…
Test Data Management (TDM) Market - test data profiling, test data planning, tes …
The report categorizes the global Test Data Management (TDM) market by top players/brands, region, type, end user, market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.
This report studies the global market size of Test Data Management (TDM) in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption…
Data Prep Market Report 2018: Segmentation by Platform (Self-Service Data Prep, …
Global Data Prep market research report provides company profile for Alteryx, Inc. (U.S.), Informatica (U.S.), International Business Corporation (U.S.), TIBCO Software, Inc. (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), Datawatch Corporation (U.S.), Tableau Software, Inc. (U.S.) and Others.
This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY…
Long Term Data Retention Solutions Market - The Increasing Demand For Big Data W …
Data retention is a technique to store the database of the organization for the future. An organization may retain data for several different reasons. One of the reasons is to act in accordance with state and federal regulations, i.e. information that may be considered old or irrelevant for internal use may need to be retained to comply with the laws of a particular jurisdiction or industry. Another reason is to…
