Web Analytics Market: Global Industry Expected to Grow at a CAGR of 20.8% to 2022 – Top Key Players (Google, IBM, SAS Institute, Adobe Systems, and Microstrategy,)

The Web Analytics Market is estimated at $1.3 billion in 2015 and is expected to reach $4.9 billion by 2022 growing at a CAGR of 20.8% from 2015 to 2022.

Increasing shift to data driven businesses, ceaseless rise in online shopping and marketing automation are some of the key factors fostering the market growth. However, factors such as data privacy and regulations compliance are restricting the market growth. Moreover, growing cloud adoption trend provide huge growth opportunities for web analytics market. Asia pacific commanded highest market share due to the rising performance of the solutions and awareness amongst the businesses to utilize the vast chunks of unstructured online data.

Some of the key players of the Web Analytics market include:
Google, IBM, SAS Institute, Adobe Systems, Microstrategy, Tableau Software, Splunk, Teradata Corporation, At Internet, Webtrends, comScore and Omniture Inc.

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The United States remains a prominent market for Web analytics. The U.S. market is witnessing healthy growth due to the rising acceptance of web analytics among small and medium scale firms. In contrast, European debt crunch, as well as political instability in the Middle East, could lead to decreased investment by companies for analytical tools.

However, Asia-Pacific represents the fastest growing regional market. Web analytics market will persist to feel the hassle of privacy concerns, free analytical tools and the launch of browsers such as Google Chrome and internet explorer 8.

Furthermore, consumption market share for each application is offered in the research for 2017 in a tabular format. Regional analysis is discussed in terms of current market status and growth prospects for the period, 2012–2023. Geographies analyzed in the study are North America, Europe, Asia Pacific, South America and Middle East & Africa. Statistics on revenue and growth rate for each region are mentioned with the help of figures for the historic period and the forecast period.

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Types Covered:
• Off-site web analytics
• On-site web analytics

Applications Covered:
• Traffic Management
• Social Media Management
• Personalization
• Online Fraud Detection
• Online Advertising
• Performance Monitoring
• Multichannel Campaign Analysis
• Display Advertising Optimization
• Digital Rights Management
• Business and Market Research
• Behavioral Targeting
• Other Applications

Deployment type Covered:
• On-premise
• On-demand

Industries Covered:
• Retail
• IT & Telecom
• Healthcare & Life Sciences
• Government
• Entertainment and media
• Banking, Financial Services and Insurance (BFSI)
• Travel & Hospitality
• Media & Entertainment
• Other Industries

Solutions Covered:
• Marketing Automation
• Search Engine Tracking and Ranking
• Heat Map Analytics
• Behavior Based Targeting Solutions
• Other Solutions

Services Covered:
• Professional Services
• Support & Maintenance

Table of Contents

1 Executive Summary

2 Preface

3 Market Trend Analysis

4 Porters Five Force Analysis

5 Global Web Analytics Market, By Type

6 Global Web Analytics Market, By Application

7 Global Web Analytics Market, By Deployment Type

8 Global Web Analytics Market, By Industry

9 Global Web Analytics Market, By Solution

10 Global Web Analytics Market, By Service

11 Global Web Analytics Market, By Geography

12 Key Developments

13 Company Profiling

13.1 Google

13.2 IBM

13.3 SAS Institute

13.4 Adobe Systems

13.5 Microstrategy

13.6 Tableau Software

13.7 Splunk

13.8 Teradata Corporation

13.9 At Internet

13.10 Webtrends

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