Social Media Analytics Market: Global Industry is Expected to Grow at a CAGR of 26.0% 2023 – Top Key Players Adobe Systems Incorporated, and Brandwatch, Clarabridge, Inc.

The Global Social Media Analytics market is expected to grow from $2.35 billion in 2016 to reach $11.89 billion by 2023 with a CAGR of 26.0%.

Factors such as increasing cloud adoption trends, need of social media measurement to enhance the customer experience and the increasing user engagement of social media using smartphones are fueling the market growth. In addition, growing focus on engaging the existing customers and attracting new ones will drive the demand for social media analytics over the forecast period. However, complexities in analytical workflow and lack of awareness of the technology in certain countries are inhibiting the market growth.

Some of the key players of the Social Media Analytics market include:
Adobe Systems Incorporated, Brandwatch, Clarabridge, Inc., Crimson Hexagon, Inc., Gooddata Corporation, International Business Machines Corporation, Netbase Solutions, Inc., Oracle Corporation, Salesforce, SAS Institute Inc., Simply Measured, Inc., Sysomos, Talkwalker Inc., Unmetric Inc. (US) and Digimind (US).

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Social media analytics is the way of collecting data from social media websites and analyzing that data using social media analytics tools to make business decisions. Today, an increasing number of organizations rely on social media for interacting internally, as well as with external constituents. Using advanced and predictive analytics applied holistically via a centralized “command center,” companies can mine growing pools of unstructured data, deliver more timely and actionable insights, and better inform business and operational strategies. The most general use of social media analytics is to mine customer sentiment to support marketing and customer service activities. Cloud technology provides a platform to deploy these solutions on global scale and at reduced cost.

Amongst end users, retail and e-Commerce industry segment is expected to have steady growth during the forecast period. The tools used by retailers help in connecting with the audience and creating brand awareness. Social media analytics is an efficient marketing tool that assists retailers in studying and analyzing sales at different stages. North America held the largest market share owing to the increasing use of social media analytics and the availability of a large target audience.

Furthermore, consumption market share for each application is offered in the research for 2017 in a tabular format. Regional analysis is discussed in terms of current market status and growth prospects for the period, 2012–2023. Geographies analyzed in the study are North America, Europe, Asia Pacific, South America and Middle East & Africa. Statistics on revenue and growth rate for each region are mentioned with the help of figures for the historic period and the forecast period.

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Analytics Types Covered:
• Diagnostic Analytics
• Predictive Analytics
• Descriptive Analytics
• Prescriptive Analytics

Deployment Models Covered:
• Cloud
• On-Premises

Components Covered:
• Services
• Software

Applications Covered:
• Customer Experience Management
• Competitive Intelligence
• Sales and Marketing Management
• Public Safety and Law Enforcement
• Risk Management and Fraud Detection
• Other Applications

Solutions Covered:
• Meaning Extraction
• Data Aggregation
• Smart Filtering
• Consumable Analytics
• Stream Processing
• Process orchestration
• Other Solutions

Organization Sizes Covered:
• Large Enterprises
• Small and Medium-Sized Enterprises

Table of Contents

1 Executive Summary

2 Preface

3 Market Trend Analysis

4 Porters Five Force Analysis

5 Global Social Media Analytics Market, By Analytics Type

6 Global Social Media Analytics Market, By Deployment Model

7 Global Social Media Analytics Market, By Component

8 Global Social Media Analytics Market, By Application

9 Global Social Media Analytics Market, By Solution

10 Global Social Media Analytics Market, By Organization Size

12 Global Social Media Analytics Market, By Geography

13 Key Developments

14 Company Profiling

14.1 Adobe Systems Incorporated

14.2 Brandwatch

14.3 Clarabridge, Inc.

14.4 Crimson Hexagon, Inc.

14.5 Gooddata Corporation

14.6 International Business Machines Corporation

14.7 Netbase Solutions, Inc.

14.8 Oracle Corporation

14.9 Salesforce

14.10 SAS Institute Inc.

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