Global Barley Grass Market Overview 2017: Key Market & Business Trends & Key Global Players

Global Barley Grass Market size is flourishing and is anticipated to have a healthy growth trends over the projected timespan. Barley grass market size is primarily driven by health & nutrition industry owing to its exceptional health benefits. It contains enzyme rich ingredients including minerals, vitamins and all 8 essential amino acids with naturally occurring factors.

The product is easily accessible in form of health & nutrition supplements. Health & nutrition industry is thriving and is expected to grow at a CAGR of over 6% during the forecast period. It is probable to make significant contribution towards barley grass market size over the projected time span.

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Barley grass market size is driven by strong growth indicators in the food & beverage industry, as the product is majorly used in manufacturing energy drinks. It is primarily consumed by sports & fitness enthusiast, as it boosts energy along with health benefits. Food & beverage industry is escalating and is projected to grow at a CAGR of over 4% during the forecast period. It is likely to make substantial contribution towards barely grass market size in the coming future.

Barley grass market growth is also contributed to its widespread application in medical industry. It is used in preparing drugs utilized in cancer treatment owing to its exclusive antioxidant properties which helps in limiting cell growth. It is also applicable in overcoming other medical conditions including acne, ulcers, hyperlipidemia, boosting immunity, etc. Medical industry is booming and is expected to grow at a CAGR of over 5% in the coming years, which will positively influence barley grass market size over the projected timespan.

Barley grass powder have certain side effects to sensitive patients having celiac disease or other sensitivities. This may hamper the growth of barely grass market size in the coming future. However, due to its extensive application across various end-user industries owing to its creditable benefits, it shall make an effective contribution towards growing barley grass market size in the coming future.

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Russia, India, China and the U.S. are the major product manufacturers, whereas North America and Europe are the major consumers. High consumer awareness amongst people in North America and Europe is the major factor propelling the overall barley grass market size in these regions. Furthermore, prevalence of substantial medical and pharmaceutical sector in North America will complement the business growth for medical treatment applications.

Asia Pacific, mainly led by China and India, is forecast to exhibit promising gains by 2024. Improving consumer lifestyle dynamics along with growing consumer awareness towards health and nutrition will stimulate the regional barley grass market size over the projected timespan.

The global barley grass market share was competitive in 2016 due to presence of large and medium scale product manufacturers. Key industry share contributors include Green Foods Corporation, Zokiva Nutritionals, LLC, Vitafit, The Synergy Company, Swanson Health Product and Morlife Store. In addition, these industry players have presence across multiple stages of the industry ecosystem. For instance, the manufacturers are also involved in production distribution via retail stores wholesalers and online portal.

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