Press release
TORI SPELLING HOSTS NEW REALITY TV SERIES ON BEAUTY AND FASHION BACKED BY INDUSTRY
Hollywood, CA (June 13, 2018) - Zadro, Inc. is thrilled to announce its participation in THE LOOK: ALL STARS, a new hour-long make-over beauty competition format created by Dreamventure Productions, beginning, Sunday, June 24th across Sinclair owned CW and MyNetwork affiliates. “We are excited to bring Zadro’s cutting-edge beauty technologies to THE LOOK: ALL STARS,” says director Liz Zadro Weber. "Featuring patented bright lighting that emulates natural sunlight, our mirrors are an essential tool for the show’s industry experts, judges and constants to perfect a flawless look.”
Viewers can learn more about the show, participants, products used and see behind the scenes by following @thelookallstars, #thelookallstars. thelookallstars.com
Hosted by actress Tori Spelling, with Style Guru Kim Vo, THE LOOK: ALL STARS is an upbeat head-to-toe makeover competition show featuring two teams of beauty and fashion experts at the top of their game, performing real-world and aspirational transformations. The show provides a platform to elevate hair, make-up and fashion industry artists by showcasing the latest and greatest in beauty tools, products, and fashion trends. THE LOOK: ALL STARS will highlight talent, allowing established names to pass on their knowledge and excitement to viewers. The makeovers will provide inspiration and specific ‘how-to’-s in two themed, timed challenges.
The audience engages with the show through a 360-degree approach that includes trying on featured looks in real time through leading AR app Perfect365. Additionally, the audience can experience the products used on set through product giveaways promoted on social media. Through the show’s website and social media platforms, the TV series will offer tutorials, color formulas, beauty recipes, and special product promotions.
Beauty legends, fashion icons, recognizable names from entertainment, and top social media influencers are featured on the show as judges and special guests. One team per episode wins the grand prize that includes a VIP vacation package from Westgate Resorts.
THE LOOK: ALL STARS is all about the positive, showing amazing makeover transformations and the techniques that allow anyone at home to get the same look!
ABOUT THE SERIES:
THE LOOK: ALL STARS is a one-hour reality TV competition series, airing prime-time Sundays from June 24th, syndicated nationally across CW and MyTV Network stations. The show is focused on head to toe makeovers performed by respected established hair, makeup and fashion stylists who compete and deliver two makeovers per episode.
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates programs to more television stations than anyone and has affiliations with all the major networks. Sinclair is the leading local news provider in the country, and a producer of sports content, owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms.
Dreamventure Productions is the producer of THE LOOK: ALL STARS. DVP seeks to create content that helps align entertainment, education and positivity to engage viewers across all mediums.
About Zadro, Inc.
Zadro, Inc. is a California-based beauty, health and wellness brand with more than 35 years in creating innovative products that make life easier. Boasting over 40 patents for its award-winning engineering since it was founded in 1984 by Zlatko Zadro, it specializes in manufacturing new technology including first-to-market fogless mirrors, lighted vanity mirrors and other beauty tools. Find Zadro products stocked at retailers including Bed Bath & Beyond and Sally Beauty Supply, online through partners like Target.com and HSN.com, and in-room at luxury hospitality properties like the Cosmopolitan hotel in Las Vegas. Its products are designed at Zadro headquarters in Huntington Beach, Calif., with majority of its collection being proudly Made in the USA. For more information, visit www.zadroinc.com, Facebook @zadroinc, Instagram @zadrobeautyproducts and #zadrobeautyproducts.
Zadro Inc.
14462 Astronautics Lane
Huntington Beach, CA 92647
Contact: Teri Miyahira
terim@zadroinc.com
(714) 892-9200 ext 125
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