Social Gaming Market - An Insight On the Important Factors and Trends Influencing the Market

The rise in the population base accessing social media platforms is the key reason behind the growth of the global social gaming market, states the report. According to it, people spend majority of their online time on social gaming sites. Companies operating in the worldwide social gaming market are introducing several new games that can be accessed on the go in order to tap this opportunities.

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Virtual goods, advertisements, and lead generation offers are the main revenue generation sources of the global social gaming market. Among these, the virtual goods segment is likely to report the fastest expansion at a CAGR of 15.20% over the forecast period, states the market study.

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The platform of social media provides a lot of opportunities for monetizing fun games, driven by the large population base that accesses these websites. People spend around 50% of their time on social gaming sites competing with their friends and colleagues.

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Companies in the social gaming market are tapping into this opportunity to launch new fun games that can be accessed by players on the go.

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