06-13-2018 11:51 AM CET - Sports
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Innovative Change Of Sports Drink Market in Global Industry 2017-2025| COCA-COLA, GATORADE THE SPORTS FUEL And J DONOHOE BEVERAGES

Press release from: Sports Drink Market



Albany, NY, 13th June : Recent research and the current scenario as well as future market potential of "Sports Drink Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025" globally.

Sports drink are beverages contain sugar, salt, carbohydrates, protein, vitamins, minerals, and electrolytes such as sodium, potassium, and other ingredients.

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Sports drink are mostly preferred by athletes, sports persons, and others. Athletes and sportspersons consume sports drink to restore electrolytes, energy level and, water and mostly used during before and during exercise. The key goal of consuming Sports drink is to recover the nutritional contents which are lost during sweat and also to increase the energy metabolism in human body. Currently, the demand for flavored sports drink in the global market is increasing and companies are also following the sports nutritional guidelines while manufacturing sports drink to give better performance benefits to consumers. The demand for sports drink is primarily increasing in North America, Western Europe, and Asia-Pacific countries.

Sports drink Market: Market Drivers

Key factors driving the growth for sports drink in the global market is that it helps to enhance the performance, endurance and also help athletes to do intense exercise and prolonged training. Rising population of athletes, sportspersons, or increasing number of players in developing countries are also some other factors driving the growth for sports drink in the global market. In addition, the increasing awareness among consumers regarding its benefits such as it minimizes the risk of dehydration, and electrolytes in the sports drink also helps to replace the sweat and maintains the balance of electrolytes in the body. Increasing competition in sports, high-demand training and exercise are fueling the demand for sports drink in the global beverages market. Consumption of sports drink helps the athletes and sportsperson to maintain nutritional balance in their body and enhance their performance. This also leads to increasing demand for sports drink containing vitamins, minerals, and protein.

Sports drink Market: Market Segment

On the basis of segmentation, sports drink market is segmented by type, by flavors, and, by distribution channel. By type, sports drink is segmented into isotonic, hypertonic, and hypotonic sports drink. Isotonic drinks almost contain the same amount of sugar and salts as in the human body. On the other side, hypertonic drinks contain the higher concentration of salt and sugar and hypotonic drinks contain the higher concentration of sugar and lower concentration of salt. By flavor segment, a market is segmented on the basis of orange, lemon, mixed berries, fruit punch, grape, mixed fruits, and others. Currently, the demand for flavored sports drink is increasing as consumers have wide options to drink as per their taste and preference. For instance, companies are offering the wide range of flavored sports drink such as lemon, grape, mixed berries, orange, citrus flavors, grapes, and in many other flavors. In addition, these drinks also contain added minerals, vitamins, proteins etc. Further, the market for sports drink is also segmented on the basis of the distribution channel. This segment includes modern retail formats, departmental stores, convenience stores, and online retail channel of distribution.

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Sports drink Market: Regional Segment

On the basis of regional segment, the market for sports drink is segmented into seven different regions that includes North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan and the Middle East & Africa. On the analyzing the demand for sports drink in the global market, the demand for sports drink is increasing primarily among North America, Western Europe, and Asia-Pacific region excluding Japan. Increasing awareness, health benefits and increasing number of athletes and sportspersons are some key factors expected to increase the demand for sports drink especially among Asia-Pacific region.

Sports drink Market: Key Players

Some of the key players operating in the business of sports drink in the global sports drink market are THE COCA-COLA COMPANY, GATORADE THE SPORTS FUEL COMPANY, J DONOHOE BEVERAGES LTD., BA SPORTS NUTRITION, LLC., ALL SPORT, INC., PepsiCo, GU Energy Labs, BE Innovations, CytoSport, Inc., Otsuka Pharmaceutical Co., Ltd. and others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis

The regional analysis covers:

North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market

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