Global Baby Prams and Strollers Market Reveals Top Players, Ongoing Trends, Growth Factors and Forecast till 2026

Recently, a novel report developed using proven research methodologies at the headquarters of Fact. MR has identified various prominent factors and trends prompting market growth ofBaby Prams and Strollers Market. The study is titled as “Baby Prams and Strollers Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022”, which deeply analyses the global market trends, with historical data from 2016 and 2017, and projections of compound annual growth rates (CAGRs) during the mentioned forecast of 2017-2026. For the benefit of the readers, the report concludes with a special focus on the detailed profiles of the major vendors in the GlobalBaby Prams and Strollers Market.

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With stringent rules of governments regarding safety regulations and baby care across regions, it has become imperative for manufacturers of baby care products to develop enhanced juvenile products that meet government standards. Design, quality and safety are intertwined aspects of baby care products, that the manufacturers are striving to improve by incorporating additional features to their products.

Baby prams and strollers are no exception. For instance, mandatory checking quality of wheels has been initiated by governments to regulate effective baby care. Also, European Union had introduced EU i-Size regulation that ensures high protection in all products associated with baby gear and safety, especially for children that are 15 months old. These regulations have made it imperative for manufacturers to develop prams and strollers with advanced features that have enhanced safety measures. This is expected to trigger the sale of baby prams and strollers in the long run. Additionally, fast-paced lifestyle, increasing number nuclear families and single parents have forced customers to prefer enhanced safety measures and convenience for babies. This has further spurred the adoption of baby prams and strollers.

Fact.MR’s analysis on the global baby prams and strollers market states that the market will grow at an impressive pace in the upcoming years and is projected to expand at a value CAGR of 8.3% throughout the period of assessment, 2017-2026. During this period, volume sales of baby prams and strollers across the globe is estimated to surpass 37,300 thousand units by end of the year of assessment (2026).

Prominent companies involved in production of baby prams and strollers include Artsana Spa, Beinmate Group Co. ltd., Dorel Industries Ltd., Emmaljunga Barnvagnsfabrik AB, evenflo Company Inc., and Goodbaby International Holdins Ltd.

Key Insights on Global Baby Prams and Strollers Market

1) Europe region is expected to reflect high attractiveness for baby prams and strollers market in the coming years. Government regulations, growing number of manufacturers of baby prams and strollers and increasing innovations are expected to drive the sales of baby prams and strollers in the region. Additionally, demand and use of baby prams and strollers in Asia Pacific excluding Japan (APEJ) region is projected to grow at high pace owing to increasing birth rate and reduced mortality rates in the region. Emerging economies such as China and India, marked by high birth rate, are expected to largely contribute to the growth of the APEJ baby prams ad strollers market, which is projected to expand at a value CAGR of 10.6% during the forecast period
2) Multi-optional system strollers are witnessing significant demand owing to advanced features and high convenience delivered by the product. Sales of multi-optional system strollers are estimated to surpass US$ 2.2 Bn by end of 2026. However, standard strollers are expected to dominate the global market with slightly higher sales compared to multi-optional system strollers. Double/triple strollers are also gaining high traction as they provide features such as sun shades, enhanced shock absorbers and convenience
3) With emergence of e-commerce, sales of baby prams and strollers have increased since past years. Consumers can purchase the product via online sales channel with ease and also avail offers and additional benefits such discounts and free accessories. The sales of baby prams and strollers through online sales channel is projected to increase at a rate during the forecast period. Baby boutiques have played a major role in growth of global market. Sales of baby prams and strollers through this channel are estimated to surpass US$ 1.4 Bn by 2026 end
4) According to research, strollers and prams are largely used for babies that are between 6-12 months. The sales registered by this segment is expected to reach value of about US$ 2.4 Bn by end of forecast period

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Increasing Developments in Baby Prams and Strollers in Europe to Drive the Sales of the Product in the Coming Years

Research says that Europe has been at the forefront with respect to innovations in baby prams and strollers. Government regulation in Europe initiated stringent regulations associated with baby safety. Rules were made to manufacture baby care products that ensured high level of protection and convenience for babies. This pushed the manufacturers to invest in research to develop advanced products to ensure protection head and neck of babies. The region is marked with presence of key players that are striving for developing prams and strollers for babies that offer additional features and safety. For example, in Europe, Bugaboo and Baby Jogger, few of the key manufacturers, have developed enhanced quality baby strollers and prams that have slip resistant rubber handle, self-aligning wheels, adjustable footrest and canopies for protection from UV radiation.

Adoption of smart technology has become a key trend among manufacturers of baby prams and strollers in Europe. Such smart strollers are gaining high momentum owing to their design that supports additional facilities such as storage, multiple seating configurations, and other smart features. For example, moxi stroller by 4momns is equipped with tail lights, pathway lights and an LCD dashboard that tracks speed, distance, temperature, battery level, calorie burn and time. Sale of baby prams and strollers in Europe is expected to reach a value of over US$ 2.5 Bn by end of assessment period (2026).

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