Soft Drinks Concentrate Market: Get Facts About Business Strategies and Financial Status over Forecast Period 2016-2024

A soft drink can be defined as a beverage that is composed of carbonated or still water, a sweetening agent(s), and natural or synthetic flavoring. The sweeteners used in a soft drink may either be in the form of high-fructose corn syrup, sugar, sugar substitutes, fruit juice or other natural sweeteners. Based on the formulation and use of the soft drink, it may also contain other ingredients such as coloring agents, caffeine, preservatives, stabilizers, and other ingredients.

About 80% of a soft drink is composed of water. It is owing to this that the transportation of soft drinks incurs extra charges; soft drinks also occupy extra space in storage facilities and warehouses. In order to allay these problems, soft drink ingredients are further processed so they can be concentrated. The soft drink concentrate thus derived typically consists of ingredients such as color, sugar, and flavors. In some formulations, the use of stabilizers and fruit concentrates (with low water content) may also be seen. The soft drink concentrate industry has been growing at a rapid pace and now forms an important part of the food and beverages sector.

This is attributable to their lower weight, availability in different varieties, and ease of use. With consumers purchasing more processed foods, the demand for soft drink concentrate is also expected to expand at a remarkable rate.

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Soft Drinks Concentrate Market: Segmentation

The segmentation of the market for soft drinks concentrate can be done on the basis of applications into: Concentrate for carbonated and non-carbonated soft drinks. Furthermore, the segment of carbonated soft drink concentrate can be divided on the basis of flavor into cola and non-cola. Of these, the share of the cola concentrate segment is the largest currently.

However, subsequent to increased consciousness regarding consumer health, it is expected that the non-cola soft drink concentrate segment will grow faster. Moreover, cola is high in caffeine levels, which may also deter its demand. The segment of non-carbonated concentrates is comprised of fruit flavors or with added fruit concentrates. The common variants available on the market include: mixed fruit/mixed berries, apple, pineapple, grapes, mango, citrus fruit, and others. Consumers are increasingly becoming health conscious and are hence demanding natural products that are perceived as being healthy. This is substantially helping the expansion of the non-carbonated soft drink concentrates market.

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Soft Drinks Concentrate Market: Key Players

The leading global players in the soft drinks concentrate market are: PepsiCo Inc., Monster Beverage Corp., Cott Corporation, the Coca-Cola Company, Kraft Foods, and Dohler Group.

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