Full Service Carrier Market 2018 Global key Leaders: American Airlines, Delta Airlines, United Airlines, British Airways, Emirates, Lufthansa

Market Highlights:

A full service airline commonly offers passengers in-flight entertainment, meals, beverages, checked baggage, and comforts, such as blankets and pillows on the ticket price. The seats usually have more lounge than a low-cost carrier as well as more leg room. Full service carrier offer passengers the options of economy or business class travel and on a few flights, premium economy and first class.

Full service carrier generally charge higher ticket prices. Moreover, the rise in pressure from competitors who offers low cost services has caused full service major carrier to reduce their prices drastically. In general, full service carrier does not charge fees for luxuries, such as baggage, booking charges carry-on luggage, and other conveniences. Though, at present, many full service carriers have started charging for the services. Full service carriers assign their tickets by using various sources, such as the internet, phone, travel agencies, and travel websites, whereas low-cost airlines majorly focus on internet sales.
The emerging new challenges and enormous competition from low-cost carriers (LCCs), the FSCs are thus, intensively introducing new loyalty rewards programs to increase the number of frequent flyers. In the stage where the price and service discrimination between FSCs and LCCs is shorter, FSCs are launching new services as a key discriminator. For example, in India, as the LCCs compete primarily on costs and fares, the FSCs separate their loyalty program. The signs are clearly visible as Jet Airways is looking to protect its customer base and increase its frequent customers.

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Major Key Players

American Airlines (U.S.),
China Eastern Airlines (China),
China Southern Airlines (China),
Delta Airlines (U.S.),
United Airlines (U.S.),
Air China (China),
All Nippon Airways (Japan),
British Airways (England),
China Eastern Airlines (China),
Emirates (UAE),
Lufthansa (Germany), and Turkish Airlines (Turkey).

The global full service carrier market is estimated to witness a CAGR of more than 5% during the forecast period.

FSCs introduced reward programs to protect their existing base of passengers, mainly business travelers, from changing to other full service or low-cost carriers. Periodic business travelers are an airline's delight. They pay up to 300% more than the lowest fares offered for advance purchases and over 10 times the average fare for business class seats. In other words, they are the backbone of an industry that struggles to make money. Most passengers would want nothing more than airlines to be on time and offer a hassle-free, clean service. The expectations of frequent travelers are markedly higher. Even on flights of two hours or more, they wouldn't mind paying a premium for extra legroom, the comfort of an airport lounge, accumulation of air miles, and tasty food.

The top three leading full service carriers in the U.S. (United Airlines, Delta Airlines, and American Airlines) have implicated the full service carriers such that the subsidies received by them from their governments are encouraging them to charge lower prices with customers. The initiative is aimed to prevent competition from the Gulf carriers on transatlantic routes.

The Middle East carriers strengthened their presence by offering one-stop services from Europe to various markets, including Southeast Asia, Australia, and India. The European FSC, such as Air France, has diverted their capacity to more attractive markets, particularly the North Atlantic region.
At present, the FSC market is marked by the dominance of major international players who have expanded their network and enhanced their market shares. Moreover, with a rise in the demand for air travel from developing regions, such as Asia and South America, and the increasing competition from LCCs, FSCs are widening their market reach by increasing aircraft fleet and flying new routes in these regions.

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Regional Analysis
As per the market estimates, APAC will likely have an annual average growth of 6.3% in passenger traffic for the next 20 years. It is estimated that almost 50% of global air passenger traffic over the next 20 years will originate from APAC. APAC will likely account for the most air passenger traffic by 2035, overtaking North America and Europe. In 2014, APAC accounted for about 34% of the global air passengers. The region has witnessed one of the highest growth rates in the global aviation industry and will likely drive the industry for the next two decades, as demand becomes saturated in mature markets such as Europe and North America. With a population of more than four billion people, APAC is home to 60% of the global population. Growth in GDP and increasing purchasing power in the region, mainly fuelled by emerging countries such as China and India, contribute to an increased demand for air travel. Meanwhile, other East Asian countries have also witnessed rapid growth in air traffic; they are thus lucrative markets for full service carriers.

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