Social Media Analytics Global Market Trends, Drivers, Strategies, Applications and Competitive Landscape 2022

Global Social Media Analytics market is expected to grow from $2.35 billion in 2016 to reach $11.89 billion by 2023 with a CAGR of 26.0%. Factors such as increasing cloud adoption trends, need of social media measurement to enhance the customer experience and the increasing user engagement of social media using smartphones are fueling the market growth. In addition, growing focus on engaging the existing customers and attracting new ones will drive the demand for social media analytics over the forecast period. However, complexities in analytical workflow and lack of awareness of the technology in certain countries are inhibiting the market growth.

Get sample copy of the Report: http://www.reportsweb.com/inquiry&RW00011117664/sample

Social media analytics is the way of collecting data from social media websites and analyzing that data using social media analytics tools to make business decisions. Today, an increasing number of organizations rely on social media for interacting internally, as well as with external constituents. Using advanced and predictive analytics applied holistically via a centralized "command center," companies can mine growing pools of unstructured data, deliver more timely and actionable insights, and better inform business and operational strategies. The most general use of social media analytics is to mine customer sentiment to support marketing and customer service activities. Cloud technology provides a platform to deploy these solutions on global scale and at reduced cost.

Amongst end users, retail and e-Commerce industry segment is expected to have steady growth during the forecast period. The tools used by retailers help in connecting with the audience and creating brand awareness. Social media analytics is an efficient marketing tool that assists retailers in studying and analyzing sales at different stages. North America held the largest market share owing to the increasing use of social media analytics and the availability of a large target audience.

Enquire about Discount on Report: http://www.reportsweb.com/inquiry&RW00011117664/discount

Table of Content:

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Social Media Analytics Market, By Analytics Type
5.1 Introduction
5.2 Diagnostic Analytics
5.3 Predictive Analytics
5.4 Descriptive Analytics
5.5 Prescriptive Analytics

6 Global Social Media Analytics Market, By Deployment Model
6.1 Introduction
6.2 Cloud
6.3 On-Premises

7 Global Social Media Analytics Market, By Component
7.1 Introduction
7.2 Services
7.2.1 Professional Services
7.2.1.1 Consulting Services
7.2.1.2 Support and Maintenance
7.2.2 Managed Services
7.3 Software

8 Global Social Media Analytics Market, By Application
8.1 Introduction
8.2 Customer Experience Management
8.3 Competitive Intelligence
8.4 Sales and Marketing Management
8.5 Public Safety and Law Enforcement
8.6 Risk Management and Fraud Detection
8.7 Other Applications

9 Global Social Media Analytics Market, By Solution
9.1 Introduction
9.2 Meaning Extraction
9.3 Data Aggregation
9.4 Smart Filtering
9.5 Consumable Analytics
9.6 Stream Processing
9.7 Process orchestration
9.8 Other Solutions

10 Global Social Media Analytics Market, By Organization Size
10.1 Introduction
10.2 Large Enterprises
10.3 Small and Medium-Sized Enterprises

11 Global Social Media Analytics Market, By End User
11.1 Introduction
11.2 Government and Defense
11.3 Retail and Ecommerce
11.4 Travel and Hospitality
11.5 Transportation and Logistics
11.6 Telecommunications and IT
11.7 Media and Entertainment
11.8 Manufacturing
11.9 Banking, Financial Services, and Insurance (BFSI)
11.10 Healthcare and Life Sciences
11.11 Energy and Utilities
11.12 Other End Users

13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies

14 Company Profiling
14.1 Adobe Systems Incorporated
14.2 Brandwatch
14.3 Clarabridge, Inc.
14.4 Crimson Hexagon, Inc.
14.5 Gooddata Corporation
14.6 International Business Machines Corporation
14.7 Netbase Solutions, Inc.
14.8 Oracle Corporation
14.9 Salesforce
14.10 SAS Institute Inc.
14.11 Simply Measured, Inc.
14.12 Sysomos
14.13 Talkwalker Inc.
14.14 Unmetric Inc. (US)
14.15 Digimind (US)

Know more about Report: http://www.reportsweb.com/social-media-analytics-global-market-outlook-2017-2023

About us:

ReportsWeb is a one stop shop of market research reports and solutions to various companies across the globe. We help our clients in their decision support system by helping them choose most relevant and cost effective research reports and solutions from various publishers

Contact us:

Phone : +1-646-491-9876


E-Mail : sales@reportsweb.com

This release was published on openPR.