Oral Hygiene Market to Touch a Reach of Nearly US$ 60 Bn in 2022

Recently, a novel report developed using proven research methodologies at the headquarters of Fact. MR has identified various prominent factors and trends prompting market growth oforal hygiene market. The study is titled as “Oral Hygiene Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022”, which deeply analyses the global market trends, with historical data from 2016 and 2017, and projections of compound annual growth rates (CAGRs) during the mentioned forecast of 2017-2022. For the benefit of the readers, the report concludes with a special focus on the detailed profiles of the major vendors in the globaloral hygiene market.

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Oral hygiene refers to the practice of keeping one's mouth healthy as well as free of ailments and bad Dental caries, periodontitis, and gingivitis are some of the most common dental disorders that are prevalent across the globe. While cleaning and regular brushing of teeth is foremost for maintaining oral hygiene, undergoing monthly check-up is also suggested adherently by many dental experts. Demand for oral care products continue to surge, as consumers become more conscious about oral hygiene. According to Fact.MR’s latest report, the global oral hygiene market is set to ride at a CAGR of 5.0% during the forecast period. This growth is attributed to factors such as increasing demand for dental care products for post-surgical procedures and rising popularity of value-added products. In addition, multi-product offerings by companies and the arrival of new oral healthcare equipment is reflecting favorable on the prospects of the market. That is why, power toothbrush sensitivity toothpaste, and extra whitening toothpaste have become key areas for catering the ever-expanding base of premium class consumers in both developed and developing countries.

Toothpaste and Toothbrush Segment Dominate Oral Hygiene Market

It is hardly surprising that the toothbrush and toothpaste segment account for a three-fourth revenue share of the oral hygiene market by product type. The toothpaste segment will account for significant revenue share, which will amount to approx. US$ 6.6 billion by the end of 2022. The toothbrush segment also represents a very large opportunity in the oral hygiene market as it may exceed a value of US$ 10 billion in 2017 itself. As with toothpastes, Europe accounts for the largest contribution to the toothbrush segment and a CAGR of 4.8% makes it well worth the time and money of key stakeholders in the oral hygiene market.

Mouthwash and Dental Floss Necn and Neck in Terms of Revenue in Oral Hygiene Market

The mouthwash/dental rise and dental floss segment have over 10% revenue shares. Therefore, their market size is quite similar at the end of the forecast period. However, the dental floss segment exhibits a much higher CAGR than the mouthwash segment in the oral hygiene market and major companies are advised to devise their strategies taking this into consideration. While Europe is the largest regional contributor in terms of dental floss, the APEJ region could grow at a similar CAGR making it an exciting prospect in the long term.

Online Sales Channel the Future in the Oral Hygiene Market

The e-commerce revolution has well and truly arrived in the 21st century, but it doesn’t seem to have made much of an impact in the oral hygiene market. The channel presently consists of only 13% by revenue share by distribution channel in the oral hygiene market, but is likely to grow rapidly as improved internet connectivity across emerging markets in APEJ turn it from a future possibility to an everyday reality. A CAGR of 7% in APEJ is proof enough of this.

The global oral hygiene market will continue to be massively influenced by rising awareness towards maintaining health and well-being. Increase in the middle class population in China and India will create growth opportunities for global manufacturers. Evolving trends and ever-changing consumer behaviour will continue to put pressures on manufacturers to innovate.

Competition Tracking

Companies such as The Procter & Gamble Company, The Himalaya Drug Company, Unilever PLC, Lion Corporation, Henkel AG & Co. KGaA, Koninklijke Philips N.V., GlaxoSmithKline plc, LG Electronics Inc., and Colgate-Palmolive Company, are expected to remain active in expansion of global market for oral hygiene products through 2022.

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Table of Content

Chapter 1. Global Oral Hygiene Market - Executive Summary. 11

Chapter 2. Global Oral Hygiene Market Overview. 13
2.1.1. Global Oral Hygiene Market Taxonomy. 13
2.1.2. Global Oral Hygiene Market Definition. 13
2.2. Global Oral Hygiene Market Size (US$ Mn) and Forecast, 2012-2022. 14
2.2.1. Global Oral Hygiene Market Y-o-Y Growth. 14
2.3. Global Oral Hygiene Market Dynamics. 14
2.3.1. Drivers. 14
2.3.2. Restraints. 15
2.3.3. Trends. 15
2.4. Supply Chain. 15
2.5. Cost Structure. 15
2.6. Key Participants Market Presence (Intensity Map) By Region. 16

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