Webmart provides national games retailer with army surplus point of sale display to launch Modern Warfare 2

Award-winning UK print management company, Webmart, who has many national retail clients, were recently asked to come up with an eye-catching and authentic display for long-standing games retailer customer to complement the printed elements of the campaign.

Webmart’s point of sale team, who coordinate the design, production and delivery of banners, stands, and other promotional material for a number of large customers, were pleased to use their creative skills in a different way.

Jake Freeman, who sourced the army surplus goods for the twelve large games stores to support the game’s launch, comments, “It was a fantastic display to organise because it was something out of the ordinary. We’ve put together a visual guide for each store so they can all see how best to use the display to promote the game. The challenge was coming up with something worthy of such an anticipated game, and, of course, considering the effect of having ex-army gear around the general public: we had to make sure no dud bullets or grenades made their way into the packs. But I think we’ve done it - I’m really happy with the result.”

Second-hand army items included camouflage netting, metal cases, helmets, jerry cans and bivvy bags. The customer was delighted with the result, and hopes to have Webmart’s team develop more displays of this nature in the future to supplement the usual life-size cardboard standees for major releases.

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About Webmart

As the fastest growing print management company in the UK, Webmart guarantees the lowest print prices. Unique software provides access to real-time market pricing information and quality scores for all its suppliers, and a team of print professionals pass on these low print costs to Webmart’s customers. A carbon-neutral company, Webmart takes its social and environmental responsibilities very seriously, and has donated £102,000 to charity.

louisa.hardwick@webmartuk.com
Media Innovation Centre
Wedgwood Road
Bicester
Oxon
OX26 4UL
07775 021536

This release was published on openPR.