Cinema Point of Sale (POS) Market: North America Leads; Asia Pacific Growing at the Highest CAGR Globally

The global cinema point of sale market is in a phase of ascendency, according to a new research study titled “Global Market Study on Cinema Point of Sale (POS) Solutions: Emerging Economies to Give Tough Competition to Developed Regions Owing to Increased Number of Multiplexes”. The comprehensive research study added to the repository of Market Research Reports Search Engine (MRRSE) projects the global cinema point of sale market to reach a valuation of over US$ 3600 Mn by 2025, growing at 13.7% CAGR.

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According to the research study, a number of factors continue to influence the global cinema point of sale market. According to the study, increasing adoption of novel technologies in cinema ticketing, combined with growing popularity of convenient ticket booking options is fuelling investment in this landscape.

The research report is bullish on the mobile point of sale technologies, and opines that contactless payments will gain traction during the assessment period. High smartphone ownership, combined with preference for hassle-free payment options is likely to promote the use of mobile point of sale services. In addition to these services, the cinema point of sale market is also likely to receive an impetus from proliferation of Internet of Things (IoT) and digital signage. The growing focus on cloud-based point of sale systems, owing to their real-time analysis and forecast is also likely to boost their adoption during the assessment period.

The research study offers in-depth segment-wise analysis and forecast to help readers in gaining a comprehensive and holistic overview on the market. According to the study, point of sale software solution is likely to remain resurgent in terms of revenue share, whereas on-premise is gaining ground as a preferred deployment type.

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On the basis of region, the market study projects that North America will continue to maintain its dominance as the world’s most lucrative market. The adoption of cinema point of sale technologies and systems in North America is likely to remain concentrated in the US, whereas Europe and Asia Pacific are likely to offer sizeable opportunities to market players during the assessment period.

Although the report is bullish on the prospects of cinema point of sale market, concerns about data security continue to limit adoption. There have been serious breaches of security and confidentiality which has posed questions to the adoption of next-gen technologies. The report opines that vendors will need to address these concerns if cinema point of sale has to become truly widespread.

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