Frozen Yogurt Market's Changing Business Strategies to Serve New Customer Demands

The global Frozen Yogurt market valued at USD 1,408 million in 2017 witnessing a CAGR of 3.4% during the forecast period, 2018-2023. The volume consumption of global frozen yogurt is expected to reach 355 million liters by 2023, registering a CAGR of 1% during the forecast period.

The retail frozen yogurt market has observed a fierce competition from the foodservice channel and strong growth of refrigerated Greek yogurt sale. The scope of the market is limited to-Frozen fruit flavored yogurt, artisanal frozen yogurts, frozen fromage frais, and frozen yogurt, which are sold as an alternative to ice cream/frozen dessert.

Request sample copy of Frozen Yogurt Market research report at: http://orbisresearch.com/contacts/request-sample/2128388

Increased consumer preference for low calorie, high protein healthier dessert is the primary factor driving the market. Food service channel has vigorously expanded the franchise chain of frozen yogurt offering innovative flavors and custom products is the major restraint for the retail market. Intense competition from ice cream and other frozen dessert category has negatively affected the market growth. North America continues to dominate the global frozen yogurt market owing to different flavor preference and nutritional benefits. However, the volume sales are declining in North America, which is expected to continue during the forecast period due to mature nature of the market.

Read more details of the report at: http://orbisresearch.com/reports/index/global-frozen-yogurt-market-growth-trends-and-forecast-2018-2023

Growing Demand for New Flavors, Low-Calorie Food Products

Consumers are seeking craveable flavors in frozen yogurt with convenient packs, such as bars and cups. Unique flavor and combinations have increasingly become popular. Savory, Caramel and chocolate flavor and fruity flavors in frozen yogurt are in high demand. Rising demand for natural label claim continues to drive the market. Tart flavor has gained popularity in recent years which is competing with the more traditional sweet flavors. Frozen Yogurt companies, such as Nestle are introducing new flavors and bar format products to increase sales. Yogurt featuring non-fat and low-fat with flavors are gaining sales momentum owing to consumer preference for low-calorie products. Low-calorie food and beverages have accounted for 58% of the sales in supermarket/hypermarket.

Asia-Pacific Supporting Market Growth

Asia-pacific currently accounts for only around 9 % of the global frozen yogurt volume consumption in 2017. However, the category is growing at a faster rate than global average, witnessing a volume CAGR of 6.8%, during the forecasted period. The rising demand for a healthier alternative to ice cream, indulgence and increase in per capita income are driving the market. Majority of frozen yogurt consumers fall between 18-34 age group, which accounts for 40% of the volume sale. Change in ice cream consumption behavior has given rise to frozen yogurt sale in the region. Probiotics found in frozen yogurt, which assists digestion, beauty and slimming has attracted the ice cream consumers. China has the significant volume share of 34%, which is followed by Australia and India. Plain and unflavored frozen yogurt is the dominant category in India and China. The competition among the players is high as there are lot many providers for frozen yogurt. Moreover, the companies are competing with ice cream players and increasing store chain brands.

Key Developments

July 2017 - General Mills rolled out its Häagen-Dazs frozen yogurt products -Yoplait Triple Sensation, Old El Paso Mini Stand 'N Stuff Taco Kits and Champs de Fruit in France, UK, and Spain. The product is available in plain, macadamia, and strawberry flavor in pints and mini-cup
February 2017 - The Skinny Cow brand has introduced its Greek Frozen Yogurt Bars in two flavors, Salt-Kissed Caramel, and Chocolate Fudgetastic Swirl. Impulse purchasing of frozen yogurt in bar and sticks form are the popular category in frozen dessert, which accounts for 45% of the sales. Targeting convenient pack, which is growing at a faster rate is the main strategy adopted by the company to drive sales
The global Frozen Yogurt market is concentrated among top players. Mergers and Acquisitions are the primary strategies adopted by players to innovate new product offerings. Frozen yogurt companies possess tough competition from ice cream players as well as other chocolatiers. Increasing number of private label brands offering products at lower prices possess tough competition to the existing players.

The major players include - NESTLÉ S.A., GENERAL MILLS, INC., UNILEVER, DEAN FOODS, TCBY, amongst others.

Reasons to Purchase this Report

Understanding the impact of opportunity offered by Asia-Pacific on the declining global market
Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs

Enquire more details of the report at: http://orbisresearch.com/contact/purchase/2128388

Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

Hector Costello

Senior Manager – Client Engagements

4144N Central Expressway,

Suite 600, Dallas,

Texas – 75204, U.S.A.

Phone No.: +1 (214) 884-6817; +9164101019

This release was published on openPR.