Press release
SEO Software Market Size & Share, Forecast 2017-2025: Development Trends and Future Growth
The main objective of this report is to define, describe, and forecast the global “SEO Software” market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the market. The report attempts to forecast the market size for 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market.
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SEO stands for ‘search engine optimization.’ It is a process of maximizing the number of website visitors by ensuring that the site or content appears high on the list of all the results returned by the search engine. Organizations invest substantial sums in search engine optimization (SEO). It is an important and effective marketing strategy as it exceptionally helps in creating business visibility and in shaping the brand image. SEO is popular among organizations since it provides business credibility and has a great return on investment (RoI) in advertising. Organizations have dedicated SEO departments which monitor and manage the traffic.
The SEO process is complex and time consuming since it requires in-depth research for aiming the right keywords which in most cases is tedious, slow, and prone to errors. SEO software has been created in order to eliminate such complexities. The software is a comprehensive suite that lets the organization identify, analyze, and organize keywords and therefore plan strategies to improve search ranking. SEO software eliminates the tedious job of manual keyword research. It therefore provides quicker and more accurate keywords for search optimization. SEO software has several benefits and the most important ones are the fact that it drives more traffic and profits to the organization, SEO software allows for more targeted keywords. The software helps in discovering long tail keyword sets and provides a good match of keywords based on the relevance, value, competition, and other metrics. The software automates the keywords search process in large numbers and therefore helps reduce the overall time dedicated to keyword search. There are some SEO solutions that provide content ideas. The solution provides topic suggestions based on popularity and relevance.
SEO software has a number of functionality or types that makes it a comprehensive solution. The keyword tool is the fundamental function of SEO software which lets the organization mine large number of keyword for search. There are a number of free keywords tools available in the market such as Bing - Keyword Research Tool, and keyword.io among others.
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Ranking tool is another functionality or type of SEO solution that tracks search result ranking for each of the targeted keyword words and phrases. An example of this solution is SEMrush. SEO software related to website audit type helps to identify SEO concerns and suggests solutions for the same. The website audit tool analyzes the website content as well as technical element of SEO in order to identify problems such as missing keywords, wrong meta description, or any broken links. The content tool in SEO focuses on content of the website. It suggests topics based on the requirement and popularity. MOZ Local is one such solution developed by Moz, Inc. that helps in content creation. The technical tool manages the technical framework of the website. This includes Java scripting execution, image compression, and HTML compression among others. Examples of such tools available in the market are HTML compressor and TinyPNG among others. Accelerated mobile page (AMP) testing helps in quick page upload on mobile devices. The SEO solution tests the AMP page to identify issues in it..
The SEO software market is largely driven by the growing need for time efficient search engine optimization process. Additionally, continuous deployment of such solutions among organizations is also driving the overall SEO software market.
The SEO software market can be segmented on the basis of SEO software type and region. The type segment can be sub-categorized as keyword tool, ranking tool, website audit tool, content SEO tool and others. The regional division includes North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Key Players in the market includes HubSpot, Inc., Moz Marketing Company, WordStream, SEMrush, Link-Assistant.Com, NinjaCat Inc., AgencyAnalytics Inc., SE Ranking Limited, Noble Samurai, and Pro Rank Tracker.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
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The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:
North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market
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