China Festive Foods Market: Brands Need to Build Intrinsic Connection with Festivals to Leverage Upcoming Opportunities

A new research study titled, “Festive Foods - China - APRIL 2018” has been added to the comprehensive repository of Market Research Hub (MRH). The report offers studies the China festive foods market in detail, and offers unbiased and accurate analysis on the key factors driving this landscape. According to the research study, stakeholders operating in the China festive foods market need to connect with their target audience in a more intimate manner. Although branding and launching products in a variety of themes is a part of the strategy, the report recommends that manufacturers should focus on understanding the significance of festivals for Chinese people, and then launch their products.

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The research study offers analysis the significance of festivals for Chinese people, and opines that the traditional values and connection with them continues to be strong among people. The peak times where gifting remains especially higher are the Chinese New Year and Mid-Autumn. The choice of gifts varies across festivals and the recipients. The research study also opines that consumers continue to show a strong affiliation for familiar brands. The key issues and insights offered in the research study offers readers credible analysis that can help them in understanding the opportunities behind festivals. The key facts and implications of the opportunities have also been analyzed in detail, with some examples of gifting products to children that have interactive features analyzed in detail in the research study.

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According to the report, brands need to transform from being a seller and take an active participation in protecting the traditions and festivities. The research study also answers crucial questions on whether traditional players are losing ground in this landscape. Although modernity and urbanization has witnessed a substantial increase in China, the relationship with tradition continues to be strong among consumers. According to the report, shopping continues to be a key leisure activity for consumers in China. The high spending on food continues to be a key source of opportunity for manufacturers in China. The growing popularity of online festivals are further likely to create opportunities for players in this landscape. The festival spending is likely to make a shift to travelling, with virtual gifting vouchers making it easier for players to operate in this landscape. In addition to these factors, the research study also offers in-depth analysis on the innovation and product development in this landscape. The competitive landscape offered in the research study offers in-depth analysis and insights on the product and business strategies of key players operating in this landscape.

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This release was published on openPR.