openPR Logo
Press release

Making Digital Waves - Tempur expands shop-in-shop concept using media from Neschen

11-10-2009 10:12 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Neschen AG

/ PR Agency: PRX
Logo Neschen AG

Logo Neschen AG

Bueckeburg, 9 November 2009 - the world-renowned mattress manufacturer Tempur has been using a shop-in-shop concept for some years. With this solution it is the intention of the American-Swedish concern to differentiate itself from competitors in large furniture stores and specialist bed shops, and to impress more customers with its products. Also involved: the print and media specialist Neschen from Bueckeburg. The shop-in-shop solution has now been implemented around 400 times.

As early as 2003 the organisation commissioned Meinders + Winter Messeproduktionen GmbH with the development of a sustainable concept and gave the exhibition stand builder a free hand. The only condition: it should be possible to erect the shop within a day. Tempur did not want to create unnecessary problems for its partners.

Wave wall shape makes covering difficult

"We wanted to come up with something special, something that as an eye-catcher immediately draws attention to Tempur", says Sonja Niederkrüger, interior designed at Meinders + Winter. So it was decided to use a wave wall construction that should reach from the floor to the ceiling. The framework should be covered with a medium that can be printed digitally. The reason: the current motifs from the latest Tempur brochures and catalogues should always be depicted on the wall. In addition, there was a further special requirement. The covering on the wall should be as flexible as possible and extremely taut so that the shape of the wave wall can be clearly seen. Meinders + Winter decided for solvotex cotton premium light S from Neschen. This media met the requirements both in relation to feel and in relation to how it can be worked. Also important was the format of solvotex cotton premium light S. Due to the special shape of the walls, the motifs cannot be made up of various pieces, but must cover the wall in one piece. With a width of around 5 metres the Neschen media were just the job.

However, there were other reasons for the decision for the material: on the one hand the fabric is easy to replace, and on the other hand this solution is relatively economical. "We can change the appearance of the walls whenever TEMPUR wants." Result: with the changing wall covering the appearance of the shop changes time and again, without losing the overall vision. As a result the idea is always fresh.

TEMPUR is very satisfied with the solution. Sonja Niederkrüger has now worked on around 400 projects for the organisation, and the collaboration is to continue. By the end of 2010 the bed expert wants to convince potential customers of the advantages of its products with another 50 to 100 shop-in-shop solutions.


Figure 1: Sonja Niederkrüger2.jpg
Caption: Sonja Niederkrüger, interior designer at Meinders + Winter, has already worked on 400 projects for TEMPUR.

Figure 2: Tempurscreenshot.JPG
Caption: An open concept: the Tempur shop-in-shop solutions are adapted to the specific situation.

Figure 3 and 4: Tempur01neu and Tempur02neu
Caption: The flexible shop-in-shop solutions from Tempur are illuminated from the inside and have a wave wall construction that reaches from the floor to the ceiling. The shape of the wave wall in particular is intended to be reminiscent of the special adaptability of the mattresses. The Neschen print medium met the requirements of Meinders + Winter in Bielefeld both in relation to feel and how it can be worked.

If published please send us a copy.

Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG is a leading company internationally with a global sales network, and produces modern, self-adhesive products and high-quality coated media for a variety of uses in graphics, documents and technical coatings.
The product portfolio for graphics ranges from enhanced, protective and adhesive films to printable media that can be used with advanced digital printing technology for avant-garde architecture, décor and advertising. The Bückeburg supplier is much sought-after by service providers, such as architects, designers, photographers, interior designers and advertising studios.
Another central business area includes self-adhesive films and papers for protecting, repairing and maintaining books. Libraries, archives and museums also get the necessary media and processing equipment from Neschen. Numerous products from this series are also used in picture framing - for mounting, fixing and protecting pictures and photographs.
Drawing on more than 40 years' experience with special coating procedures, Neschen can also offer customers from all areas of industry highly individual solutions. Applications range from surface finishing in automotive manufacture to applications in clinical and medical environments.
In 2008, the staff of 550 employees generated annual sales of approx. € 120 million worldwide.

Press contact:

Neschen AG
Frank Seemann
Head of Marketing / Communication
Windmuehlenstr. 6
31675 Bueckeburg
Tel: +49 5722 207-253
Fax: +49 5722 207-77-253

Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstrasse 5
70567 Stuttgart
Tel 0711/71899-03/04
Fax 0711/71899-05

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Making Digital Waves - Tempur expands shop-in-shop concept using media from Neschen here

News-ID: 105555 • Views: 9349

More Releases from Neschen AG

10-01-2014 | Arts & Culture
Neschen AG
IFLA-Congress 2014 a complete success for NESCHEN
Bückeburg, Germany, 29 September 2014 - The World Library and Information Congress IFLA (International Federation of Library Associations and Institutions) in Lyon was again a successful event for NESCHEN. The congress is a must for librarians and associated professions and took place for the 80th time in 2014. Not only did NESCHEN convince with its products and customer advice service, but could also present its knowhow when putting up the
Berlin local and digital
A10 shopping centre in Berlin: Wallpaper is an attractive wall covering for the retail trade Bückeburg, 7 November 2012 - Visual attractions are a proven means of drawing customers into shops. As a result the operator of the A10 shopping centre in Berlin chose customised printable Erfurt CA wallpaper from Neschen. ECE took the decision to use wallpaper and in particular the Erfurt CA wallpaper at an early stage. "As
solvoprint easy 180 removable: thicker film for easier application
54 inches wide, 180 µm strong, white matt Bückeburg, 4 October 2012 - Neschen AG is extending its solvoprint easy range with a new removable self-adhesive film. It can be used for up to one year and is still removable from almost all smooth surfaces without leaving any residue. A semi-permanent, environmentally friendly, water-based adhesive makes the film easy to remove. In addition, solvoprint easy 180 MSP removable can easily
Inkjet Film for Screen Printing - "easy dot" now available in Sheet Format
Bückeburg, Germany 26 September 2012 - The PVC film Neschen easy dot 100, winner of the Viscom-Award Best of 2011, has found new applications - in the screen and UV offset printing process. For this, the Neschen product is available in both matte and transparent versions. Its dot patterned adhesive coating makes it an ideal print medium for events and advertising. It's also plottable, is extremely easy to apply wherever

All 5 Releases

More Releases for Tempur

Therapy Pillow Market Size, Status And Forecast 2022-2028|Tempur-Pedic, Elviros, …
QY Research has recently published a new report, titled Global Therapy Pillow Market Report, History and Forecast 2017-2028, Breakdown Data by Manufacturers, Key Regions, Types and Application. The report has been put together using primary and secondary research methodologies, which offer an accurate and precise understanding of the Therapy Pillow market. Analysts have used a top-down and bottom-up approach to evaluate the segments and provide a fair assessment of their
Memory Foam Mattress Market 2021 Competitive Analysis –Tempur Sealy, Mlily, Se …
Sep 14, 2021 (Market Insight Reports) --Global Memory Foam Mattress Market Size, Status, and Forecast 2021-2027. In-depth research accumulated to offer Latest insights about acute features of the global Memory Foam Mattress market. This report provides a detailed overview of key factors in the Memory Foam Mattress Market and factors such as driver, restraint, past and current trends, regulatory scenarios and technology development. The impact of the COVID-19 outbreak on the industry was
Mattress Global Market 2018: Key Players – Sealy, Serta, Simmons and Tempur Pe …
Mattress Industry Description Wiseguyreports.Com Adds “Mattress -Market Demand, Growth, Opportunities and Analysis Of Top Key Player Forecast To 2024” To Its Research Database A mattress is a large pad for supporting the reclining body, used as a bed or as part of a bed. Mattresses may consist of a quilted or similarly fastened case, usually of heavy cloth, that contains hair, straw, cotton, foam rubber, etc., or a framework of metal springs. Mattresses
Global Mattress Toppers Market Outlook 2017 Tempur-Pedic, Serta, Inc., Sealy, Je …
Mattress Toppers Industry Research Report 2017 A market study ” Mattress Toppers Market ” will help you understand, formulate and implement strategic decisions by offering critical data, insights and analysis from technology as well as commercial perspective on the Mattress Toppers market. It encloses an in-depth Research of the Mattress Toppers market state and the competitive landscape globally. This report consist of comprehensive market data, on a granular level, providing a
Pillow Global Market Forecast 2017 Wendre, MyPillow, Pacific Coast, Tempur-Pedic
Pillow Market Research 2017 A market study ” Global Pillow Market ” will help you understand, formulate and implement strategic decisions by offering critical data, insights and analysis from technology as well as commercial perspective on the Pillow market. It encloses an in-depth Research of the Pillow market state and the competitive landscape globally. This report consist of comprehensive market data, on a granular level, providing a holistic picture of the
Global Memory Foam Market 2017 - Serta, Simmons Bedding, Tempur and Corsicana Be …
Global Memory Foam Market The Memory Foam report Announced by QYResearch Group provides an in-depth exploration of the Memory Foam market and offers insights such as scope, historical data, statistical data, and significant approaches of the worldwide market. The report also encompasses projected information that is evaluated with the help of a suitable set of methods and postulations. The report, with all its invaluable data, brings to light the factual information