Press release
The aura of Porsche within reach of mobile phones
Bluetooth proximity marketing
People passing by the poster within a range of 10 meters are invited to take away in their mobile phone a bit of the aura of the Porsche Cayman S, caught into a ringtone recording the 6 cylinders engine into an acceleration phase. It is as simple as approaching the phone from the poster and accepting the incoming download.
The interactive mupy is installed in Knokke-le-Zoute, where fans of quality cars are numerous, especially at the Knokke-Out, the place to be on the sea side to enjoy a trendy evening. Besides the poster, the Porsche Cayman S is exhibited behind a glass cover, just as collection scaled models.
The fans are welcomed to collect this one time durable souvenir within their mobile phones, signed by Porsche.
Technical details
DDB has prefered the Bluetooth technology instead of the traditional download via sms, because Bluetooth is supported by most recent high end mobile phones, selecting naturally the owners of such phones. Also this download medium allows for MP3 ringtone to be transferred, offering a much higher quality than usual mono- or poly-phonic ringtones.
Detailed statistics will be generated about the number of downloads, and also about the number of surrounding Bluetooth enabled mobile phones. In order to avoid harassing the visitors, the download will only happen once per mobile phone and it will be possible to count the number of visitors during the duration of the action.
Etienne Richelle, Alterwave PR representative
pr@alterwave.com
Ariane Vandenbosch, DDB Relationship Manager
info-ddb@ddb.be – 02/761 19 76
http://www.ddb.be - http://www.jcdecaux.be – http://www.alterwave.com
Alterwave is specialized in proximity marketing and advertising to mobile phones using the Bluetooth licence free technology.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release The aura of Porsche within reach of mobile phones here
News-ID: 10554 • Views: …
More Releases from Alterwave
Bluetooth flyers in Utoplis movie theaters
From today, the international movie theaters chain Utopolis opens a new communication channel with their visitors. Visitors can download movie trailers on their mobile phones for free via Bluetooth from the hotspots provided by Alterwave, the leader in proximity marketing and communication . "We pay great attention for our cinemas to give a warm and welcome feeling," explains Country Manager Stijn Vanspauwen. "With Bluetooth we can welcome each visitor individually…
Batibouw - visitors informed via their mobile phones
A pioneer in the development of innovative applications using the wireless communications technology Bluetooth, the Belgian company Alterwave’s latest innovation offers Batibouw visitors free information about the fair directly on their mobile phones.
Brussels, 28th February 2008 – The 49th international construction, renovation and interior finishings fair (Batibouw), which will be held at Heysel from 28th February to 9th March 2008, will also be a window for technology. Visitors using the…
Music in the air with Fnac and Alterwave
From Les Eurockéennes to La Route du Rock festival, Fnac and Alterwave propose to the attendance information, games, and music to be downloaded freely on their mobile phonesLa Fnac, partner of the Eurockéennes of Belfort and La Route du Rock at Saint Malo, install, in its stand, Bluetooth hotspots giving the public the opportunity to receive free information from their mobile devices.Thanks to these hotspots, provided by Alterwave, everyone…
Europe2 create interactive communication for the Video Game Festival in Paris
Lagardère Group ask Bluetouch Communication and Alterwave to sustain Europe 2 and Europe 2 TV for their first Bluetooth mobile marketing operation.
Europe 2 and Europe 2 TV, partners of the video game festival at Paris-Est Montreuil (France), create an interactive event.
The objective is to create a difference with a new communication channel perfectly in lign with the young mobile and techno freak generation. Alterwave and Bluetouch…
More Releases for Bluetooth
Bluetooth Modules Market Report 2018: Segmentation by Type (Bluetooth Low Energy …
Global Bluetooth Modules market research report provides company profile for Texas Instruments, Fujitsu, Hosiden, STMicroelectronics, Laird, Taiyo Yuden, Murata, Qualcomm, Intel, Broadcom, Panasonic and Others.
This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY growth rate, and CAGR for the year 2018 to 2025, etc. The report…
Bluetooth Beacon And Ibeacon Market
Understanding several aspects of the global Bluetooth beacon and iBeacon market, Persistence Market Research has presented a well-structured analysis on several trends, challenges, opportunities, restraints and drivers impacting the growth of the global market in its recent publication “Bluetooth Beacon and iBeacon Market: Global Industry Analysis (2012-2016) and Forecast (2017-2025)”. These aspects are studied across key regions of North America, Europe, Asia Pacific, Latin America and Middle East and…
Digitek launches tubular Bluetooth speaker
New Delhi –Digitek, an Indian market leader in Photographic & amp; Smartphone Accessories today announced the launch of its brand new Bluetooth Speaker, DBS-011 that promises an incredible audio experience with impressive performance. Powered by a built-in 2000MAH rechargeable battery, the premium speaker delivers uninterrupted music playback for 5 hours.
Boasting a stylish tube-shaped, smooth finish exterior, the speaker comes with hooks on both sides to attach the handle for…
Global Bluetooth in Automotive Market
Bluetooth in Automotive Market: Introduction
Bluetooth is a technology in which wireless exchange of data from two devices (mobile and fixed) takes place and is used for creating personal area networks (PAN). Bluetooth was invented by Ericsson in 1994. It can connect many devices at the same time, avoiding the synchronization issues. Bluetooth is managed by Bluetooth Special Interest Group (SIG), present in various fields namely telecommunication, computing & networking and…
Bluetooth Key
Global and China Bluetooth Key Market 2016-2021 Market Research Report
The report Bluetooth Key offers a detailed impact analysis of the key trends shaping the Industry. The Industry determinants, i.e. drivers, restraints, opportunities, and threats have been covered in the report. The research study delivers a detailed analysis of the consumer trends that are influencing the Industry. The impact analysis of the Industry drivers, restraints, and opportunities is presented in the…
Speedy Bluetooth Smart Product Development
CSR µEnergy® SDK 1.4 enables to develop Bluetooth Low Energy Apps in just 10 minutes
Planegg, July 11th, 2012
Atlantik Elektronik presents the CSR µEnergy SDK 1.4, the latest version of CSRs software toolkit for the speedy development of Bluetooth smart devices. This updated version of the CSR µEnergy SDK provides a complete development platform with all the latest Bluetooth v4.0 features. It enables developers to quickly create exciting new smart Bluetooth…
