openPR Logo
Press release

Los Angeles Children’s Charity Receives National Recognition for Public Relations

11-12-2009 08:36 AM CET | Associations & Organizations

Press release from: Hillsides

Marisol Barrios at NonProfit PR News Awards

Marisol Barrios at NonProfit PR News Awards

(PASADENA, CA)— Year over year, the finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good, and 2009 was no exception. This year’s finalists, which represent industries and interests as diverse as organ/tissue donations, influenza preparedness and hunger prevention, overcame economic, social and political barriers to deliver results that exceeded even the loftiest of expectations. Hillsides, a foster care children’s charity serving families in Los Angeles County, including Pasadena, was among the winners at the Nonprofit PR Awards held at the National Press Club in Washington D.C.
“Hillsides is extremely honored to be recognized in such a meaningful way. Foster Soles is the brainchild of dedicated staff and Board members who care deeply about the foster children in our care. Foster Soles is yet another way for Hillsides to support our mission of creating safe places for children,” said Nancy Garni, the children’s charity director of development.
PR News’ Nonprofit PR Awards Luncheon saluted the winners and honorable mentions of the Nonprofit PR Awards. This must attend industry event honored the most talented communicators and teams in the nonprofit sector. Hillsides was the winner in the Event PR category and was a finalist in the PR on a Shoestring Budget category.
The statistics surround¬ing foster care in America are staggering: More than 500,000 children are in fos¬ter care nationwide, with more than 102,000 in Califor¬nia alone. What’s more, 40% of former foster care youths end up homeless within 18 months of discharge. To combat this rampant problem, Hillsides sought to generate interest within the entertainment industry. The hook: Foster Soles, an online auction in which the public would be able to buy shoes donated (and autographed) by a host of celebrities.
To generate interest in Hillsides Foster Soles, the PR team conducted aggressive media outreach, with specific tactics includ¬ing social media pres¬ences on MySpace and Face¬book, blogging, an e-mail newsletter and a landing page on the charity’s web site, www.Hillsides.org with tracking identification. Each individu¬al effort was fully optimized with strategic keywords.
Then, the team tapped into Hillsides board mem¬bers and volunteers who had celebrity connections. A board-sponsored kickoff event at Bar Celona in Pasadena was the crown jewel of promotion efforts.
“Thanks to a team effort and our effective communica¬tions strategy, Hillsides Foster Soles received 68 pairs of auto¬graphed shoes from the likes of Elton John, Billy Joel and Denzel Washington. The efforts also resulted in a 76% increase in traffic to Hillsides’ Web site, and $9,500 in funds for its resi¬dential program,” said Marisol Barrios, the children’s charity director of communications and advocacy.
According to PR News website, the communications professionals behind each and every one of these campaigns once again prove that the power of PR can transcend the most challenging limitations to help communities around the world.
To learn more about the foster care charity, visit www.Hillsides.org.

As a Pasadena foster care charity founded in 1913, Hillsides creates safe places for children at risk and their families by providing residential care, mental health services to break the cycle of domestic violence, special education, and advocacy. To learn more about Hillsides, visit www.Hillsides.org.

Hillsides
940 Avenue 64
Pasadena, CA 91105
Marisol Barrios
323-254-2274 ext. 274
mbarrios@hillsides.org

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Los Angeles Children’s Charity Receives National Recognition for Public Relations here

News-ID: 105323 • Views: 1102

More Releases from Hillsides

Two Los Angeles Child Welfare Agencies Announce Official Affiliation
(PASADENA, CA, July 6, 2016)—The boards of directors of Hillsides and Bienvenidos announced the creation of a parent-subsidiary relationship as of June 30. Both Hillsides and Bienvenidos will retain their individual names with Bienvenidos becoming the subsidiary and an affiliate of Hillsides. Prompting this initiative is recent legislation, the Continuum of Care Reform (AB 403), that calls for providers like Hillsides and Bienvenidos to develop a comprehensive array of services
Individualized Engagement is Key to Reducing Medicating Children in Foster Care
(PASADENA, CA) Medication should never be used to manage a child but rather to assist with a clearly diagnosed psychiatric disorder, according to Hillsides Chief Executive Officer Joseph M. Costa. “More often than not, what helps reduce the utilization of medication is a greater level of individualized engagement, which includes educating the child and the family on the specific effects of any medication. Education, behavioral supports, and constant monitoring
Hillsides Encourages the Reduction of Medication for Children and Youth in Foste …
(PASADENA, CA) Hillsides encourages the reduction of medication for its clients, Hillsides Chief Executive Officer Joseph M. Costa said in response to an article in the Los Angeles Times addressing the over medication of children in the Los Angeles County foster care system. “The introduction of positive behavior reinforcement, an engaging individualized routine, strengthening of social skills, and cognitive therapies usually result in lessening the need for medication
Hillsides Gives Thanks to Its Nursing Staff in Honor of National Nurses Week
(PASADENA, CA) Hillsides Chief Executive Officer Joseph M. Costa used National Nurses week as an opportunity to thank the Hillsides nursing staff, acknowledging the tremendous contribution they make to assure that those Hillsides cares for are empowered and prepared to make better, healthier choices after experiencing trauma. Costa noted that many children in Hillsides Residential Treatment Services are admitted with some sort of psychotropic medication. A number of effective medications

All 5 Releases


More Releases for Awards

JFEX AWARDS 2017
Dead Sea Beach Lounge Gala Dinner 18 OCTOBER 2017 Amman, Jordan JFEX 's Awards annually event for Excellence cover more than 35 global FX product categories. The best-in-class awards in the region and the best companies in close to 35 countries. The full results will be announced in the big night. The prestigious international FX companies that specializes in FX, CFDs, ETFs, stocks,
AMBIUS BREAKS RECORD WITH 25 AWARDS AT INTERNATIONAL PLANTSCAPE AWARDS
READING, Pa. (July 18, 2017) – Ambius, the global leader in interior landscaping, was honored with 25 awards at the 2017 International Plantscape Awards Celebration at Cultivate ’17. The Awards ceremony was held on Sunday, July 16 at the Greater Columbus Convention Center in Columbus, Ohio. The company’s 25 award wins break its own record for wins by a single firm, which it previously set with 17 wins at Cultivate
RTF Sustainability Awards 2016
RTF Sustainability Awards 2016 Re-thinking The Future (RTF) was born from the idea of creating a new window on international trends in architecture and design that looks on to radical solutions for the present day problems facing the domain. RTF is a hub of services for architecture and design. RTF is working to develop an architectural language that would ‘sustain’ and ‘survive’ the impacts of new age challenges, and evolve into
2012 Horror Comic Awards
For Immediate Release: 2012 Horror Comic Awards Are Here It's that time of year again! Time for the original fan based awards dedicated solely to HORROR COMICS. The 2012 ComicMonsters.com Horror Comic Awards are back. Our staff of horror comic experts selected their top picks for 2012, and now it's time for YOU, the fans to vote for the best. Voting is open from December 19, 2012 – December 30,
Zünd receives multiple awards
Altstätten, Switzerland (May 2011). „Top Product Award 2011“ and EDP Award 2011 „Best Workflow Management Solution of the Year“ are two awards won by the Zünd G3 Cutter and Zünd Cut Center Software respectively. Top Product Award 2011 Every year the American magazine Wide-Format Imaging presents Top Products Awards for breakthrough products that have caused a great deal of excitement in the industry and proven to be a valuable asset to wide-
EMG Sweeps MarCom Awards
IRVINE, CA – With the fall awards season coming to a close, Earthbound Media Group’s (EMG) innovative efforts continue to generate some high visibility payoffs. In addition to receiving honors earlier this fall from the W3, Davey and Interactive Media Awards, EMG is proud to announce its biggest win yet with a series of distinguished honors awarded by the 2007 MarCom Awards. EMG won the show’s highest honor for the cross-media