Press release
ViB Holdings and Mussetter Distributing Inc. Enter New Distribution Partnership
With the increasing backlash against caffeinated energy drinks, the relaxation beverage category is booming. ViB Holdings LLC, manufacturer of Vacation in a Bottle, is reporting that ViB sales are up 252 percent this year and the company is expanding distribution throughout the US.
“We see the new relaxation beverage category exploding in growth in the near future. We view this partnership with ViB as a great opportunity to expand our portfolio in this direction. It is a new category of beverages that retailers are excited about selling,” says Jason Mussetter, General Manager of Mussetter Distributing Inc.
The northern California distributor specializes in new age and functional beverages as well as craft beer and organic spirits. Mussetter Distributing will bring ViB to 7-Eleven, Nugget Markets, and local retailers in Sacramento and Yolo counties.
“We are looking forward to working with Mussetter Distributing in what is sure to be a very profitable partnership,” says Travis Hollman, founder of Vacation in a Bottle. “ViB’s country-wide momentum has penetrated the west coast, and our two flavors, Pomegranate and Mango Lime, are flying off the shelves.”
ViB’s main ingredient is L-theanine, the amino acid derived from green tea leaves. Unlike unhealthy Melatonin-based beverages, ViB’s formula gives the consumer the calm and focused effect equivalent to 5 cups of green tea.
“ViB is a natural solution to over-caffeinated and stressed-out Americans. It is a healthy, functional beverage that fits any lifestyle,” explains Hollman. “We are happy to deliver the leading relaxation beverage to northern Californians.”
For more information about ViB, please visit www.vacationinabottle.com.
About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).
ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.
And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”
ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.
ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.
For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.
ViB Holdings LLC
2544 Elm Street
Dallas, TX 75226
Press Contact
Amy Power
Amy@powerpublicrelations.com
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