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Global Baby Care Products Market Rapidly Growing and Increasing Importance of Child Safety
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Baby diapers, a sub-segment of baby toiletries, is one of the key products fueling the growth of the global baby care products market and have a considerable share. The primary factors responsible for driving the consumption of diapers are increasing birth rate, improving life expectancy, rise in healthcare expenditure and awareness about sanitation and personal hygiene, rising numbers of cautious parents, increasing disposable incomes, improving lifestyle and rapidly growing urbanization.
Europe, Middle East and Africa (EMEA) are the largest global baby care products market and are expected to retain its leadership during the forecast period. Asia-Pacific is the second largest market for baby care products. The emerging economies, large underpenetrated market, rising disposable incomes, increasing birth rates, and change in consumption and lifestyle pattern of population in the region provides ample scope for further expansion of baby care products.
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Procter & Gamble Co is a major player in the global baby care products market with a leading share followed by Kimberly-Clark Corp, and Johnson & Johnson.
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