Smart Hairbrush Market Demand, share, Growth and forecast outlook 2024

Smart hairbrush is a bluetooth equipped and Wi-Fi connected advanced technology. These smart hair brushes are not used just for combing hair but they are equipped with additional abilities. Moreover, smart hair brush is provided with two AA batteries which are capable of last till six months. Smart hair brush is a connected technology and is assisted by a mobile app. Smart hairbrush consists of a microphone, accelerometer, gyroscope and sensors. Microphones are used to identify brushing pattern. Further, accelerometer and gyroscope are work to identify combing pattern and to measure brush strokes in a manner to avoid rough brushing. Additionally, sensors are used to identify whether the hair is wet or dry. Besides this, smart hair brush provide information about hair damage and can also assists with suitable brushing speed in a manner to avoid hair fall and rough brushing. Companies such as Kerastase and Withings are developing smart hairbrush product and this product is expected to be available for consumers in very upcoming years.

Market Size & Forecast

Global smart hairbrush market is anticipated to experience a remarkable growth during the forecast period i.e. 2017-2024. Rising penetration of smart technologies and their high adoption rate among people is major factor which is expected to be the dynamic factor behind the growth of global smart hairbrush market during the forecast period.

Moreover, the market of smart hairbrush is expected to witness a remarkable growth in Europe region. France is expected to be the dominating economy to the growth of Europe smart hairbrush market owing to presence of leading smart hair brush manufacturing companies including L’Oreal and Withings in this country.

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Additionally, North America smart hair brush market is anticipated to grow at a satisfactory pace owing to factors such as high disposable income of the consumers and high expenditures by population on personal care. In addition to this, high adoption rate of advanced technology in North America region is also a key factor which is envisioned to bolster the demand for smart hairbrush in this region during the forecast period.

Furthermore, massive population, growing disposable income of the consumers and improving affordability are some of the major factors which are expected to propel the growth of smart hairbrush market in Asia Pacific region. Additionally, high demand of beauty devices in Asia Pacific region is also a major factor which is likely to escalate the demand for smart hairbrush in Asia Pacific region during forecast interval.

Market Segmentation

Our-in depth analysis of the global smart hairbrush market includes the following segments:
By Distribution Channel
• Online Stores
• Offline Stores (L’Oreal Salon)

Growth Drivers & Challenges

Factors such as growing adoption of smart connected devices, rising disposable income of the population, growing affordability of consumers and increasing expenditures on personal healthcare are some of the key factors which are envisioned to drive the growth of global smart hairbrush market at maximum pace in near future. Further, technological advancements with beauty devices are also likely to bolster the growth of global smart hairbrush market.

Additionally, additional advantages of smart hairbrush over conventional hairbrushes including brushing monitoring, hair damage tracking, and hair diagnostic after every use are predicated to increase demand for smart hairbrushes in near future. Moreover, growing hair related problems such hair fall and over brushing are expected to be the dynamic factors behind the growth of global smart hairbrush market in near future.

Further, the demand for smart hairbrush is expected to grow in hair salon and hair clinics in order to provide better customer experiences. This high demand for smart hairbrush in hair salon and clinics is a major factor which is anticipated to be the major driver to the growth of global market in near future.

However, high cost of smart hairbrushes is a major challenge to the growth of global smart hairbrush market. Further, high rate of smart hairbrush is expected to hinder the adoption rate of smart hairbrush among middle class families in near future.

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This report also provides the existing competitive scenario of some of the key players of the global smart hairbrush market which includes company profiling of L'Oréal Group. (The smart hairbrush is a product of three-way collaboration between Kérastase, Withings and L’Oréal’s Research and Innovation Technology Incubator). Further, key potential companies which may enter into manufacturing of smart hair brush are Unilever, Procter & Gamble Co., Estee Lauder Companies Inc., Johnson & Johnson Pvt. Ltd., Avon Products Inc., SHISEIDO Company Ltd. and Kao Corp. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global smart hairbrush market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.

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