Next Generation of Customizable Music Systems for Background Music in Hospitality & Retail Venues

Hamburg, Germany: The appropriate music in the background helps to make your customers and guests feel comfortable and thus stay longer or happily come again. Fortunately today's business leaders in retail and hospitality recognize this task as crucial and put it in the hands of professionals.

But still a lot of negative examples can be shown everywhere: too loud music, awful arias, too heavy rhythms or elevator tunes as well as daily or worse hourly loops and volume changes.

There is a general knowledge of urgency everywhere, that things have to be improved in the area of background music. If bored with the existing system, often employees turn down the volume or even play their own music.

But even still, very often the reasons for not changing to a modern system are the difficulty of finding the apropriate one in the first place. Too much and too difficult technology. Will it be as reliable and flexible as the old one? Another reason for not changing is the fear of having to implement costly new hardware for the inhouse distribution as well. That doesn't matter for new buildings but what about existing ones?

Things have been made a lot easier in the digital age: Many systems can be installed on any central PC or server that is already being used for other tasks. The installation of a lowcost multi-channel sound card enables the connection to existing analogue audio structures. By implementing modern streaming technology you can distribute sound across your premises through the network (LAN/WLAN), accessed by low cost streaming clients (such as Barix or terratec, Pinnacle and others) or set top-boxes.

And the music itself? To create an acoustically enchanting environment it is not only important to play the appropriate music but also to control the sequence of songs, changes in tempi and rhythm, distribution of music criteria such as voice type, music style etc. and prevent the repetition of sequences. And of course the music should suit your personal taste and preferences as well as represent your style.

Moodmixer™ music automation systems by Germany's inventive software and service provider PWsoft offer everything you might be looking in a background music system: individually customized music concepts, a simple to install software playout-system and an intelligent and automated playlist generator that you can tell how you prefer the music to be distributed across every day. If by chance your guests like or dislike a certain song a lot- you can immediately influence the system to play it relatively more or a lot less or not at all- the system adapts to new settings immediately- something pre-produced playlists cannot do.

Also their systems offer the connectability to any available in-house distribution. Although linked with an internet web service PWsoft systems offer full reliability: if internet connection is lost, a fallback system takes over- and the system informs you about its status change.

If desired PWsoft also only delivers the system to be administrated by a music professional of your trust using the digital music you have already obtained.

For retail chains, restaurant chains or franchise companies PWsoft also offer to host their Moodmixer™system as an internet radio that can be accessed from every outlet but administrated from a central location. Because of their web based technology the systems can be administrated from everyhwere in the world where internet access is available (web control).

And for the REAL modernist: PWsoft offers to hand over on-the fly-information about the currently played tracks to be displayed on your homepage, or any other web based system, like internet radios do. Then you can show your customers or guests what you are playing! Some hotels or resorts might even want to set up their own guest room radio channels- as simple as anything with a Moodmixer™-system

Read more about the system at http://www.moodmixer.net/pwsoft/index_eng.php?site=pro

contact for details: Kerstin Laveatz
PWsoft
Moodmixer™ - Systems
music automation and automated selection procedures
http://pwsoft.moodmixer.net/
Mittelkamp 31
22043 Hamburg
Germany
fon. +49-40-760 80 725
fax. +49-40-760 80 727
mailto: info@moodmixer.com

PWsoft is Germany's most inovative developer and service provider for automated distribution of digital content.
PWsoft's Moodmixer music systems are being used for automating music scheduling for internet radios and providing 24/7 personalized background music for hospitality, retail,cruise liners and resorts.
Recently PWsoft has agreed on a distribution partnership with the d'accord broadcasting solutions GmbH, one of germany's leading providers of broadcasting tools

This release was published on openPR.