Predictive Analytics Market: Pin-Point Analysis for Changing Competitive Dynamics

Market Dynamics

The global predictive analytics market is dominated by a few titans of the information technology sector such as IBM, SAS, Oracle, SAP, and Microsoft. Aided by their brand image, these companies are commanding high prices for their solutions despite subdued demand, thereby raking in substantial revenues. However, the soaring popularity of cloud and open source solutions and many new entrants with proper solutions at affordable rates is slated put a downward pressure on prices in the near future. While this would bring down the real-time revenue realized per user, it would also propel the overall revenue generation in the global predictive analytics market by increasing the number of customers substantially.

The top five vendors in the global predictive analytics market together accounted for around 80% of the market in 2012. Among them, SAP AG led the market with maximum share owing to its continuous investment in the analytics sector, which has helped it enhance its existing portfolio of solutions. SAP AG was followed by SAS Institute Inc. in terms of market share in 2012.

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Market Outlook:

Among end users, the banking and financial services segment has dominated the global market for predictive analytics. This is because predictive analytics helps uncover valuable insights and make forecasts by scrutinizing large volumes of data related to cost and revenue. The banking and financial services sector accounted for US$0.96 bn in the global predictive analytics market in 2015. The sector is expected to hold on to its leading position in the years to come as well. The government, public administration, and utilities sector comes in second in terms of market share.

Depending upon the kind of business or specific business applications, the customer intelligence segment has held the maximum share in the global predictive analytics market and is predicted to retain its stronghold in the near future too. Fraud and security intelligence is the second largest segment, followed by campaign management.

Top Industry Players:

This report studies the global Predictive Analytics market, analyzes and researches the Predictive Analytics development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like: IBM, Oracle, SAP, SAS Institute, Accretive Technologies, Angoss Software, HP, Information Builders, Megaputer Intelligence, Microsoft, Microstrategy, Pegasystems.

Key Benefits

• This report provides an extensive analysis of the current and emerging market trends and dynamics of the Predictive Analytics market.
• The market trend analysis for all the countries is conducted by constructing estimations for key segments between 2018 and 2023 to identify the prevailing opportunities.
• The report assists to understand the strategies adopted by the leading companies in the industry.
• Extensive analysis is conducted by key player positioning and monitoring the top competitors within the regional market.

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Market Segments

Market segment by Regions/Countries, this report covers
• United States
• EU
• Japan
• China
• India
• Southeast Asia

Market segment by Type, Predictive Analytics can be split into
• Predictive Models
• Descriptive Models
• Decision Models

Market segment by Application, Predictive Analytics can be split into
• On Premise
• Cloud

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