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asknet presents future growth regions for software publishers and their distinctive local features at the ESCW 2009 in Berlin.

10-30-2009 12:22 PM CET | IT, New Media & Software

Press release from: asknet AG

Karlsruhe, October 30, 2009 -- asknet AG, a leading provider of outsourcing solutions for the global electronic software distribution (ESD) industry, is a premium sponsor of the European Software Conference 2009, which will be held in the Kempinski Hotel Bristol in Berlin on November 7-8, 2009. Aston Fallen, President of asknet Inc., will give a presentation entitled "Global reach and emerging markets – eCommerce in North America and Europe versus Asia, Eastern Europe, and Latin America.“ He will discuss future growth regions for software publishers such as Brazil, Russia, India, China, and Japan, as well as special characteristics of the local markets that must be taken into account in order to successfully enter these markets and distribute software online.

asknet offers online shops in more than 31 languages that support 38 different currencies and 24 different payment methods – which means its clients already have access to all important growth and emerging markets in North America, South America, Europe, and Asia. The company also has a subsidiary in Japan, the most important Asian sub-market. This allows asknet to offer software publishers a comprehensive range of services to facilitate their successful entry into the Japanese market, for example eMarketing.

The motto of the EWSC is “Open all senses!”, and its agenda is to blend Web, mobile, and desktop into one world of software. One highlight will be a series of first-class lectures by notable software publishers. The current mayor of Berlin, Klaus Wowereit, will hold an address of welcome.

About asknet
asknet offers its clients customized outsourcing solutions for global software sales via the Internet. Founded in 1995 as a spin-off of the University of Karlsruhe, one of Germany’s most prestigious technical universities, the company has become the number two independent global provider for electronic software distribution. In addition to its fully integrated shop solutions for software publishers, the company develops and maintains portals for software distribution such as softwarehouse.de, one of Europe's largest. In 2008, asknet had sales of about 74.7 million euros. Among its customers are well-known software publishers such as CollabNet, DivX, Ipswitch, F-Secure, Nero, Panda Security, Steganos, and NetObjects. asknet supplies software products to around eighty percent of German universities.

About EWSC
The European Software Conference with the motto “Open all senses!" is the flagship event for independent developers and the (micro) independent software vendor industry. This annual event will be held for the ninth time on November 7-8, 2009.

Contact partner:
asknet AG
Kirsten Neininger
Phone: +49 (0)721.96458-6399
eMail: kirsten.neininger@asknet.com

asknet, Inc.
Bernard Haug
Phone: +1 (415) 352-2622
eMail: bernard.haug@asknet.com

www.asknet.com

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