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Spire chosen as Official Research Partner to the Challenge Iskandar Puteri triathlon once more

Spire, Events, Malaysia, Sports, Survey, Demographic profile, Official Research Partner, Challenge Iskandar Puteri, Triathlon

Spire, Events, Malaysia, Sports, Survey, Demographic profile, Official Research Partner, Challenge Iskandar Puteri, Triathlon

Spire Research and Consulting was honored to be appointed as the Official Research Partner for the Challenge Iskandar Puteri triathlon – a Challenge family sports event that covers 44 full and half triathlons in 26 countries. The event was held on 23 September 2017 at Puteri Harbour Marina, Malaysia.

Spire Malaysia conducted online and face-to-face surveys with 222 participants of the triathlon. 245 spectators from the fun and fit zone, Kids race as well as the popular 5km run were approached.

The surveys collected information about their demographic profile, interest in sports brands, travel choices, socio-economic status and degree of awareness about the event.

The event combined fitness with fun-packed activities such as Muay Thai, Floor Ball, Zumba, Street Soccer, Titan Games and a 90km Bike Course taking riders around the green city.

For more information, please visit our newsroom section here: http://bit.ly/2r0jHLL

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

Unit 501-502, DLF City Court,
DLF Phase III, Sector 24, Gurugram – 122002, India
Telephone: (91) 124 421 6144
Fax: (91) 124 422 1934
E-mail: india.info@spireresearch.com

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