Spire chosen as Official Research Partner to the Challenge Iskandar Puteri triathlon once more
Spire, Events, Malaysia, Sports, Survey, Demographic profile, Official Research Partner, Challenge Iskandar Puteri, Triathlon
Spire Malaysia conducted online and face-to-face surveys with 222 participants of the triathlon. 245 spectators from the fun and fit zone, Kids race as well as the popular 5km run were approached.
The surveys collected information about their demographic profile, interest in sports brands, travel choices, socio-economic status and degree of awareness about the event.
The event combined fitness with fun-packed activities such as Muay Thai, Floor Ball, Zumba, Street Soccer, Titan Games and a 90km Bike Course taking riders around the green city.
For more information, please visit our newsroom section here: http://bit.ly/2r0jHLL
Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
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