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Global Tissue and Hygiene Market Study Reveals Growth Factors and Competitive Outlook For Future
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Factors boosting the growth of the global tissue and hygiene market
The global tissue and hygiene market is expected to register good growth in the coming years. The main reason for this growth is an increase in demand for feminine hygiene products. The introduction of recycled hygiene paper has created good growth opportunities in the tissue and hygiene products market. Further, rapid urbanization and industrialization in the developing economies of the Asia Pacific and the Middle East and Africa are also fueling revenue growth of the global tissue and hygiene market. A growing awareness regarding personal hygiene is also boosting demand in the global tissue and hygiene market. Companies operating in the global market are focusing on business expansion through new product launches. Structured investments in R&D are expected to increase the market share in the global tissue and hygiene market. The main differentiating strategy of key players includes targeting the emerging economies as well as introducing several R&D centers in potential growth markets such as Asia Pacific, Latin America, and the Middle East & Africa.
Factors restraining global market growth
The global tissue and hygiene market is not without its challenges. The governments of several countries have imposed stringent regulations pertaining to the proper disposal of wipes, which has created multiple challenges in the tissue and hygiene market. Also, the tissue and hygiene market in the developed economies of North America and Europe is a mature market, thereby stagnating further growth in these regional markets.
Developments trending the global tissue and hygiene market
Some of the developments currently trending the global tissue and hygiene market are – green light for environmentally friendly products, greater market potential for tissues with healthcare properties, and emergence of new market opportunities owing to the launch of innovative products such as Kleenex facial tissues.
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