Mobile Backend as a Service (BaaS) Market 2018-Connecting complex back-end systems with Mobile App Development Platform

Mobile backend as a service (MBaaS), also known as ""backend as a service"" (BaaS), is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).

Mobile and web application need a related set of characteristics on the backend, which includes assimilation with social networks, push notifications and cloud storage. Each one of these services has its individual API that must be independently included into an application, a procedure that can be little lengthy and intricate for application developers. BaaS providers form a bridge among the front end of an app and a range of cloud-based backend by means of a unified SDK and API.

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Market Drivers and Growth Factors

The market shows that there have been several investments, corporations, projects, mergers, and acquisitions in the BaaS market by means of acquiring utmost management and share of the market along with the expertise. This is one of the most important features motivating the BaaS market. Other significant driving factors comprise rising acceptance of smart phones and mobile devices, growing several application developers and users all over the world, and urgent requirement for developing and installing the application at a fast pace.

The inclination of Bring Your Own Device is picking up speed and BaaS suppliers have been spending vast amounts of funds in increasing this development. There are three major features that pretense a test to the expansion of BaaS: rising struggle within the mobile applications market, apprehensions about performance and safety measures, and vendor choice.

Market Top Player’s

Oracle Corporation, IBM Corporation, Microsoft Corporation, Kony, Kinvey, Anypresence, Appcelerator, Built.Io, KII Corporation, Cloudmine, Parse, Feedhenry

The growing demand for monitoring active users, devices and events, and securing the business critical data by the organization is driving the growth of the usage analytics in this market

The usage analytics services type assist organizations by providing numerous features such as push notifications, location, beacons, email, and SMS. The BaaS vendors provide analytics capabilities such as monitoring active users, active devices, events, API calls, and storage. The push notification is a system generated automatic message where users are notified for an event related to an application. The push notification also allows users to communicate with one another by using ‘User to User’ push notifications. The analytics dashboard enables the mobile app developers to track the usage of app and take control to deliver superior experiences across all devices and platforms.

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Market Segments

Market Segment by Regions, regional analysis covers
• North America (United States, Canada and Mexico)
• Europe (Germany, France, UK, Russia and Italy)
• Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
• South America (Brazil, Argentina, Colombia)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers
• Android
• iOS
• Others

Market Segment by Applications, can be divided into
• Data and application integration
• Identity and access management
• Usage analytics
• Support and maintenance Service

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