Mrida launches a range of healthy millet and amaranth cookies under its FMCG brand “Earthspired”

Mrida launches a range of healthy millet and amaranth cookies under its FMCG brand “Earthspired”

Earthspired, a Mrida Group brand, has launched a range of healthy millet and amaranth cookies for an occasional healthy snack treat. The brand represents a Healthy, Wholesome and Straight from rural India business.

“Cookies can be made healthy with the right kind of ingredients and moderate sweetness to address not only your mid meal hunger, but also provide essential nutrients to nourish your body and mind in the process. Earthspired cookies provide complex carbohydrates with higher protein, dietary fibre and micronutrients and can be used as a healthy option to high calorie snacks,” says Iksha Chhabra, Business Head & Advisor (FMCG), Mrida.

These multigrain ‘snack bites’, specially formulated without wheat/refined flour have a judicious combination of millets and amaranth. Millets are known to have low glycemic index and have shown to produce lower blood sugar levels than wheat or rice. Consumption of millets provides more satiety and thus lower hunger pangs. Millets also hydrate the colon to keep constipation at bay. Besides their health benefits, millets and amaranth are also more environment friendly. Being pest resistant crops, they do not require use of harmful chemicals and pesticides. They also consume significantly lower levels of water, thus optimizing use of this scarce resource. Mrida sources grains directly from small and marginal farmers in remote rural India to provide them with sustainable livelihoods and market linkages – this assures Earthspired consumers a safe, healthy, tasty and responsibly sourced product.

Earthspired cookies are made with butter and not margarine. Butter is rich in fat-soluble vitamins: This includes vitamins A, E and K2. Studies have shown that margarine raises heart attack risk while natural butter does not. Butter is a great source of Linoleic acid. This fatty acid has powerful effects on metabolism and has been shown to have anti-cancer properties apart from lowering body fat percentage in humans. A combination of complex carbohydrates, proteins and good fats make them suitable for kids.

Earthspired has 6 different types of cookies available in two ranges: Multigrain Healthy cookies and Multigrain Gluten Free cookies without soya. The Multigrain Healthy cookie range comprises Honey Almond Crunch, Coconut Crunch and Choco-chip Crunch, while the Multigrain Gluten Free category, comprises Amaranth Sweet Crunch, Coffee Crunch and Amaranth Sweet & Salty Crunch.

The 100 gram pack of cookies is available in the price range of Rs. 170 to Rs. 200 per pack.

EARTHSPIRED- Yoursmart choice for good health

Mrida:

As a Social Business Venture, the Mrida Groups seeks to build business models that provide holistic and sustainable development opportunities to remote underserved communities and small and marginal farmers at the Bottom of the Pyramid.

A Social Business, Mrida (Sanskrit for Soil) seeks to build sustainable and scalable, financially viable business models aimed at holistic rural development. Mrida has chosen to work only with underserved rural communities, which have by and large been forgotten and neglected even as the rest of the country progresses. The focus is on sustainable development, as opposed to grants or charity.

Since commencing business operations in February 2014, Mrida has worked on a variety of initiatives with individuals, village level entrepreneurs, self-help-groups, rural communities, and Corporate entities. Mrida already has 40+ projects on-ground, many of these projects in remote, difficult to access areas and with underserved communities. Mrida projects provide energy access, facilitate education, are an important tool for women empowerment, facilitate livelihood opportunities, better agricultural yields, etc. These projects have shown for the large part, how mentoring, entrepreneurship and education can make a tangible, holistic difference. This has already made a significant dent in, and impacted/influenced the lives of thousands of people in villages and hamlets spread across that States of MP, UP, J&K, Rajasthan and Uttarakhand.

Mrida has partnered with leading business houses in India like Infrastructure Leasing & Financial Services Ltd. (IL&FS), Hero Motors Group (AG Industries and Rockman Industries), Mahindra & Mahindra, Reliance Foundation, for integrated Corporate Social Responsibility (CSR) initiatives, and is currently also engaged in active discussions with others in this regard.

For more information, please visit: http://www.mridagroup.com/ and www.facebook.com/mriadassociates

181, Anand Vihar, Pitampura, New Delhi -34

This release was published on openPR.