Global Licensed Sports Merchandise Market Booming Trends and Forecast Assessment for the Period 2017 – 2025

In order to study the various trends and patterns prevailing in the overall market for “Licensed Sports Merchandise”, Market Research Reports Search Engine (MRRSE) has included a new report titled “Licensed Sports Merchandise Market” to its wide online database. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future. Readers can access the regional as well as segment-wise analysis for acquiring precise information about the global market structure.

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the global licensed sports merchandise market is expected to reach a value of US$ 46,881.6 Mn by 2026. The market is estimated to expand at a CAGR of 4.8% during the forecast period from 2018 to 2026. In terms of volume, the market is expected to reach 1184.9 million units at a CAGR of over 4.1% by 2026. The Asia Pacific licensed sports merchandise market is projected to witness the highest growth during the forecast period. With growing consumer preference and huge market potential, the licensed sports merchandise market is expected to witness considerable growth in the coming years. In this report, on the basis of product category type, the licensed sports merchandise market is segmented into sports apparel, sports footwear, sports accessories, toys and videogames or software, domestic and housewares, and others. Others licensed sports merchandise type includes souvenirs, gifts or novelties, consumer electronics, and food and beverages. Based on distribution channel type, the licensed sports merchandise market is bifurcated into e-commerce or online stores and offline stores. Offline stores are further segmented into departmental stores, specialty stores, and others. Others offline stores segment includes mass stores, supermarkets, and discount stores. Globally, sports apparel type dominates the market in terms of revenue. Sports apparel segment held the largest share in the global licensed sports merchandise market, accounting for more than 30.0% share in 2017. Sports apparel constituted a majority share in terms of revenue in the North America licensed sports merchandise market in 2017 and this trend is expected to continue over the forecast period. The growing number of sporting leagues and their fan base is propelling the demand for licensed sports goods. With the increasing disposable income, most customers are ready to pay extra for licensed sports products to support their favorite sports team and players.

In terms of licensed sports merchandise product category type, video games or software is the most potential market which is expected to witness significant growth rate during the forecast period due to its growing popularity among consumers of all age groups and also due to strong performance of mobile games. Hence, growth of this particular product category is on the rise and is anticipated to maintain its position during the forecast period from 2018 to 2026.

Growth in the licensed sports merchandise industry is driven by rise in number of sporting leagues across North America specifically in the U.S. Future growth in the licensed sports merchandise market is anticipated to be fuelled by the innovation and development of more attractive and stylish sports apparel and sports accessories. Retail sales of licensed sports goods based on sports events and leagues has experienced steady growth in the past few years and this trend is expected to continue over the forecast period from 2018 to 2026. With improved economic conditions, consumers are expected to spend lavishly on licensed sports goods to support their favorite sports team in developed countries such as the U.S., Canada, Germany and the U.K.

The report also provides the company market share analysis of key players operating in the licensed sports merchandise industry. Some of the key players in this market include VF Corporation (Greensboro, U.S.), Nike Inc. (Beaverton, U.S.), Fanatics, Inc. (Jacksonville, U.S.), and Adidas A.G. (Herzogenaurach, Germany) among others. These companies are engaged in aggressive marketing and promotional activities in order to attain a better market share over their rival competitors. Other notable strategies adopted by these major companies include product innovations, joint ventures and partnerships, strategic acquisitions, and geographical expansions among others.

Complete Report with tables and Figures available at @ https://www.mrrse.com/licensed-sports-merchandise

The scope of the study presents a comprehensive evaluation of the stakeholder strategies and winning imperatives for them by segmenting the global licensed sports merchandise market as below:

Global Licensed Sports Merchandise Market, Product Analysis

Sports Apparel
Sports Footwear
Sports Accessories and toys
Video games or software
Domestic and Housewares
Others

Global Licensed Sports Merchandise Market, Distribution Channel Analysis

E-Commerce or online stores
Offline Stores
Department Stores
Specialty Stores
Others

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