Future of Consumer Wet Wipes Market: Size, Share, Demand, Trends and Forecast till 2026
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Consumer wet wipes are skincare products developed for maintaining health of the skin, and comprise properties such as acne prevention, ultraviolet protection, anti-aging, anti-inflammatory, and skin smoothing. A wide range of plant-derived, synthetic oil, and water solution-based wipes are marketed and sold across the globe.
Omnichannel retailing has been a rising trend among industries across different countries. Manufacturers of consumer wet wipes are focusing on the distribution of their products via different physical stores that include convenience stores, hypermarkets, supermarkets, department stores, and pharmacy stores. The online retailing, whose backbone is the internet, is therefore expected to witness proliferation in the foreseeable future, thereby providing a boost to sales of consumer wet wipes worldwide. Convenience and portability associated with packaging of consumer wet wipes are considered to be imperative factors influencing their purchases, as compact packaging, such as travel packs, enhances portability and reduces the overall cost of the product. Growing adoption of specialty wipes is another major trend being witnessed around the world, as these wipes can be utilized by humans as well as for pets such as cats and dogs. Specialty wipes also facilitate use in cleaning cars, and hard surfaces & floors at residential spaces. Key companies producing consumer wet wipes are now introducing wet wipes for use in industrial applications, such as cleaning & protecting hands of workers, machinery and tools, for maintaining hygiene at workplaces.
A new research study of Fact.MR envisages the global market for consumer wet wipes to depict an average 4.9% value CAGR between the period 2017 and 2026. More than 394,000 thousand units of consumer wet wipes are pegged to be sold across the globe by 2026-end.
Key Future Prospects of Consumer Wet Wipes Market for Forecast Period 2017-2026 (In Terms of Volume)
Europe will remain the largest market for consumer wet wipes, trailed by Asia-Pacific excluding Japan (APEJ) and North America. However, the market in APEJ is projected to reflect the fastest expansion through 2026. These three regions will collectively account for over 75% share of the market by 2026-end. Japan will prevail as the least lucrative region for growth of the consumer wet wipes market.
Cosmetic wipes and baby wipes are anticipated to remain top-selling products in the market. Sales of cosmetic wipes and baby wipes are together forecast to exceed 290,000 thousand units by 2026-end. However, sales of intimate wipes and household wipes are projected to exhibit a faster expansion compared to that of cosmetic wipes and baby wipes through 2026.
Although spunlace technology used for production of consumer wet wipes is slated to exhibit the lowest CAGR, it will continue to account for the largest share of the market through the forecast period. Airlaid technology, slated to register the fastest expansion, is also expected to remain a lucrative technology for manufacturing consumer wet wipes.
Based on sales channel, modern trade and departmental stores are likely to spearhead the global consumer wet wipes market, with sales collectively pegged to reach approximately 190,000 thousand units by 2026-end. Online stores are also expected to account for a large chunk of the market share during 2017 to 2026. These three sales channels are projected to exhibit a parallel rise in the market through 2026.
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The competitive environment of the global consumer wet wipes market is intense, with vendors adopting many competitive strategies that include research & development, mergers & acquisitions, and product innovation. The market vendors are also making investments in potential untapped markets in a bid to expand their businesses. In addition, soaring product visibility on social media and digital platforms, along with product portfolio expansion will further assist vendors in gaining a competitive edge in the market. Fact.MR’s report identifies key players fuelling the market growth, which include Johnson & Johnson, Kimberly-Clark, Unicharm, Hengan, Pigeon Corporation, Burt's Bees, Farlin Infant Product Corporation, TLC International, Nice-Pak Products, Inc., and Excelcare Products.
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Fact.MR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized Retail & Consumer Goods Market research reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that's why we publish multi-industry global, regional, and country-specific research reports.
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