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Spire and YBC host breakfast seminar on smart use of market and industry research to drive SME growth

Spire, Events, Japnit Singh, YBC, Breakfast seminar, Market research, SME growth, Consumer analysis, Data, Business intelligence

Spire, Events, Japnit Singh, YBC, Breakfast seminar, Market research, SME growth, Consumer analysis, Data, Business intelligence

On 4 May, Spire and Yamada Business Consulting (YBC) jointly held a breakfast seminar in Singapore to share ideas on how Small and Medium-sized Enterprises (SME) can drive growth using smart market and industry research.

Japnit Singh, Deputy Chief Executive Officer at Spire Research and Consulting, discussed how market research decisions impact different operating functions within a typical SME and what kinds of research techniques are commonly used, together with the pitfalls associated with each.

Singh highlighted how market research can go beyond customer analysis at manageable cost if the business objective is clear, although the analysis of internal data and business intelligence can only provide limited information.

To maintain the accuracy of market research data, a few pitfalls should be avoided. It is crucial to avoid asking the wrong questions, targeting the wrong respondents and over-emphasizing sample size, to name a few.

For more information, please visit our newsroom section here: http://bit.ly/2Jd0OMZ

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

Unit 501-502, DLF City Court,
DLF Phase III, Sector 24, Gurugram – 122002, India
Telephone: (91) 124 421 6144
Fax: (91) 124 422 1934
E-mail: india.info@spireresearch.com

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