Descriptive Analytics Market by Products, Market Competitive Situation, Market Concentration Rate, Market Expansion and Trends by 2023

The descriptive analytics market is analyzed based on verticals and regions. Verticals include BFSI, Retail & Consumer Goods, and Healthcare, Telecom and Energy & Utilities and others. Globally, BFSI and Retail verticals are set to be the major verticals and are contributing more than 42% of the market share in 2016 and Healthcare industry is set to be the emerging market in the next six to seven years. In addition, customer analytics and risk analytics are expected to outperform for analytics market growth in every industry sector followed by financial analytics and sales & marketing analytics.

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Regions covered are North America, Latin America, Western Europe, Central Eastern Europe, Asia Pacific, and Latin America. North America is set to be the leading region for the descriptive analytics market growth followed by Western Europe. The increasing spending on advance technologies, digital technologies, Internet of Things (IoT) are few major drivers expected to support the descriptive analytics market.

The report also helps in getting complete picture (vertical market opportunity, regional market opportunity, challenges, current market trends, future market trends, evolution, technology road map, etc.) of the descriptive analytics.

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The key players covered in the report are IBM, Oracle, Dell, Accenture, TCS, Infosys, SAP, Microsoft, etc.

Table of Contents

1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets

4 Market Outlook
4.1 Overview
4.2 Porter 5 (Five) Forces

5 Market Characteristics
5.1 Evolution
5.2 Analytics Value Chain
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increasing Volume of Data
5.4.1.2 Ease of Data Consolidation
5.4.1.3 Better Decision-making
5.4.2 Restraints

6 Descriptive Analytics in BFSI: Market Size and Analysis
6.1 Industry Overview
6.2 Drivers, Restraints and Opportunities Analysis
6.3 Market Size and Analysis
6.4 Analytics Types and Applications
6.4.1 Customer Analytics

7 Descriptive Analytics in Retail & Consumer Goods: Market Size and Analysis
7.1 Industry Overview
7.2 Drivers, Restraints and Opportunities Analysis
7.3 Market Size and Analysis
7.4 Analytics Types and Applications
7.4.1 Customer Analytics
7.4.1.1 Customer Engagement
7.4.2 Risk Analytics
7.4.2.1 Fraud Detection and Prevention
7.4.3 Financial Analytics
7.4.3.1 Pricing Optimization

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