Sports Food Market to Witness a Pronounce Growth During 2015-2025
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Global Sports Food Market Segmentation:
On the basis of food product type sports food market is segmented into dietary supplement powder, energy bar and protein bar. Global sports market is segmented on the basis of ingredients, such as vitamin & minerals, protein and carbohydrates. On the basis of users global sports market is segmented into bodybuilding users, athletic users and recreational users. Geographically sports food market is segmented into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan, Middle East and Africa.
Global Sports Food Market Dynamics:
Many factors that drive global sports food market include rapid urbanisation and health concerns among consumers. Innovative and effective product development makes the market more vibrant. Companies’ mass marketing strategies make sports food products easy availability which helps the manufacturers to develop the sports food market across the untapped as well as targeted market. Other many macro-economic factors such as employment, disposable income level and other social factors are also influencing sports food market indirectly.
Sports food products are not widely available in under developed countries. Moreover, due to high price of sports food products, the market is only concentrated among high and higher meddle income groups. Currently, these factors are restraining the market growth. However being untapped market, emerging countries and other under developed countries are the opportunities for the sports food marketers. Global poverty level has been reducing and it is expected that sports food market holds a significant market share among emerging and under developed countries in the upcoming forecasted years. Owing to increase the health awareness among consumers, sports foods are now gaining popularity among non-sports consumers as well.
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Global Sports Food Market Key players:
Some of the key players operating in the market are, Nestle SA, Danone S.A, Clif Bar & Company, Alpsnack Inc, The Hain Celestial Group, Inc, Met-Rx Substrate Technology, Inc., MusclePharm, Reckitt Benckiser Group Plc, Glanbia Plc.
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