Nader Group Launches SunRice Rice Cakes in Jordan

(Amman-Jordan 23 July 2006) For many years Jordanian shoppers have chosen SunRice, Australia’s largest exporter of processed branded food products for their everyday meals, staying true to the 100% Australian grown rice for generations.

Nader Group, the sole distributor of SunRice in Jordan, has announced that consumers will now be able to benefit from the healthy goodness of Rice Cakes, brought to them by the same people who have been invited into their homes for years through their leading brand of rice – Sunwhite.


Nader Group has launched different varieties of the Australian SunRice brand Rice Cakes in Jordan, offering shoppers a chance to snack on a guilt free healthy treat as SunRice Rice Cakes have been independently tested and approved by the Heart Foundation, being 97% fat free, salt free, cholesterol free, and with no colors added.

The SunRice Rice Cakes come in Original Thin, Original Thick, Corn and Sesame Thick, Mixed Grains Thin, Rice and Corn Thin, as well as Sour Cream and Chive and Thai Red Chilli.

“Our Rice Cakes have a great texture making them crispier and lighter in texture,” explained Mr. Russell Heffernan; Regional General Manager of SunRice Australia.

“Thick or thin, Rice Cakes are a versatile snack that can be eaten at any time. Our Rice Cakes are made from 100% Australian grown rice, and full of natural goodness. SunRice Rice Cakes can be eaten straight from the pack or joined with a favorite topping” he added.

One of Jordan’s top five distribution companies, Nader Group enjoys a reputation of being a formidable market leader in quality products and brand building.

We are responsible for the distribution and brand management of various internationally renowned products such as the award winning Australian rice, SunWhite, Maxim’s canned foods, Italy’s leading pasta company, Barilla as well as the HM King Abdullah endorsed Jordan’s Extra Virgin oil.

Recently acquiring the Uniliver distribution rights, we currently also enjoy the distribution of world renowned brands, Lipton tea and Knorr, Unilever’s largest brand.

We use a highly effective and efficient branded product distribution network utilizing the latest in marketing sales, merchandising and distribution techniques whilst continuously adopting relevant enhancements in its logistical services.

Established as a family business in xxx, Nader Group has worked diligently towards becoming Jordan’s top distributor locally and aims to become a regional leader known for raising the benchmarks of high quality services provided in the FMCG distribution industry by identifying consumer needs and excelling their demands and expectations.

Commanding a sizable market share, we caters to Jordanian wholesalers, retailers and out of home, and employs a 161 strong staff base. Covering the main populated areas of the Kingdom including Amman, Zarqa, Irbed and Aqaba, Nader Group owns over 13,000 square feet of warehousing and storage facilities throughout Jordan.

Mouath Tarshihi / Dina Bajalli
Asdaa Public Relations
Tel: 009625520791
Fax : 00962559271

This release was published on openPR.