Gluten Free Food Market Scenario, Leading Players, Segments Analysis and Growth by Forecast to 2021

Weight Management Opens Up New Growth Opportunities for Gluten Free Food Items

Gluten free food has created a new revenue stream in the food and beverage industry. Known to have the ability to lower cholesterol levels, ease digestive issues, and less fattening, gluten free food is seeing an increased demand amongst health conscious consumers. The gluten-free foods market has also been receiving a significant boost from the unique marketing strategies being adopted by manufacturers who are positioning these products as healthy and natural, thereby luring a large pool of the weight-conscious population.

These market drivers are expected to create an opportunity worth reach US$4.8 bn by the end of 2021 from US$2.84 bn in 2014. The market is expected to expand at a CAGR of 7.7% between 2015 and 2021. The product innovation brought in by bakers by selling gluten free items that taste and look the same as non-gluten free products are also augmenting the overall market. Thus, the growing demand for gluten free bakery products is expected to make a generous contribution to the revenues of the overall gluten free food market.

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Better Awareness about Health Benefits of Gluten Free Food Keeps North America in the Lead

As of 2014, North America accounted for a 23.2% share of the overall market. This share will continue to increase at a swift pace as this regional market is expected to rise at a CAGR of 11.4% from 2015 to 2021. The unprecedented growth of the gluten free food in North America will be due to the burgeoning demand for gluten free bakery items amongst the weight-conscious consumers. Furthermore, the higher level of awareness about benefits of gluten free food amongst overall consumers as compared other region will also propel this market in the near future.

The high cases of celiac disease registered in the U.S. will be yet another factor responsible for the rise of this market in North America. Citing this health concern, the U.S. Food and Drug Administration (FDA) has set parameters for food that will be labeled as gluten free to avert the chances of consumers being misled by information printed on food packets.

Awareness of Health Benefits to Provide Numerous Market Opportunity

Increment in frequency of celiac disease is one of the driving elements of the market. The quantities of celiac patients are ascending the world over which has expanded the demand of gluten-free products for their bigotry toward wheat with protein gluten. Celiac disease is perceived as a standout amongst the most widely recognized driving illness overall which influences assessed 1% of Canadians and Americans with under 10% of individuals been analyzed. Along these lines, gluten-free products are very favored in the gluten food classification demonstrating that the market has solid development potential in the coming years.

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The worldwide gluten-free food market is expected to witness considerable development sooner rather than later, ascribed to variables, for example, advancement of wellbeing and health, increment sought after from millennial, change in advertising exercises, ascend in mindfulness about celiac sickness, and other gluten hypersensitivities. Nonetheless, value affectability is a factor which is anticipated to control the market development.

Another key factor that drives the market is enhanced advertising activities by makers and enhanced appropriation channels. Increment in mindfulness about the advantages of gluten-free products and a few battles began by organizations bolster the market development. Many individuals looking for weight administration and stomach related wellbeing include gluten-free foods in their way of life and change the market.

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This release was published on openPR.