Spotlight on Luxury travel as Tanzania and Zanzibar Tourism Boards return to Arabian Travel Market 2018

- destination hones on bespoke excursions, world class resorts and unique wildlife attractions to drive growth from across the Middle East -

Following a collective collaboration at Arabian Travel Market 2017, Destination Zanzibar returns to 2018 edition through stronger alliances with Zanzibar Commission for Tourism and Tanzania Tourist Board. The collaboration is in response to the rise in luxury tourism, currently dominating the destination. Known for their world-class travels featuring Africa’s best Safari, wildlife conservations, national parks, fascinating culture, beach experiences, historical sites many of which remain unexplored, the market is fast tracking to become East Africa’s next luxury holiday spot. Unique in its touristic attractions with combined beach and safari expeditions, the destination has plenty to offer across this new segment in travel.

Members of luxury properties and operators from both mainland Tanzania and Zanzibar will join the delegation from tourism boards. Representatives from &Beyond, Wellworth Group,Bobby Tours, Ranger Safaris, Worldlink Travel & Tours and Lifestyle Luxury Safaris & Holidays will present luxury safari holidays while Zanzibar brands will include Doubletree by Hilton Zanzibar, Kisiwa Hotels & Resorts, Moja Tuu The Luxury villas & Nature Retreat and Villa Fleur De Lys Zanzibar plus Exotic Zanzibar and Indoma Tours.

“Recent survey indicates major growth within Luxury tourism; this is now dominating our destination as visitors’ demand for innovative experiences continue. Changing trends will require more bespoke services and as a number of properties and operators shifts towards specialized luxury tours exclusivity of unique excursions will be paramount. At ATM, we hope to attract and engage partners from the Middle East and beyond seeking wildlife experiences that go beyond the typical safari holidays. As a destination we have all the capabilities to provide to escalating holiday needs and look forward to building bridge with regional partners” said Geofrey Meena, Marketing manager, Tanzania Tourism Board.

“Tourism in Zanzibar has undergone a major change in the last twelve months as travellers’ needs for unique holidays moved beyond opulence of five-star resorts. The sector is adapting and expanding to meet requirements for unique yet authentic luxury experiences. Operators are pressured to curate itineraries to deliver individual expectations and this new wave has given rise to personalized excursions that imprint lasting and unforgettable impression. At ATM we plan to focus on luxury sector and connect with partners seeking exclusive preferences“ said Ms Hafsa Mbamba, Managing Director, Destination Zanzibar.

Tanzania and Zanzibar offer unparalleled vacation all year round; captivating contrast of breathtaking views, unchartered thrills of wildlife safaris, the great migration and historical sites of the archipelago coupled white sandy beaches, deliver exceptional tours to this extraordinary destination. Entrenched by unforgettable panoramic scenes of National Parks, Serengeti plains, forest of Mahale Mountains, Ngorongoro Crater, the magnificent Kilimanjaro and exotic & multi-cultural Zanzibar, Tanzania is undoubtedly becoming one of the must visit luxury holiday destinations in the world. Visitors embarking to the land of Tanzanite will enjoy an authentic journey to the wilderness of Tanzania, witness illuminating majestic sunrise, be enthralled by cultures of red-cloaked Masai warriors and the warm hospitality of its Swahili people. By far a destination of contradictions, Tanzania with its Zanzibar islands are ideal for families, weddings, honeymooners and adventurers.
Karibu Tanzania - the land of Kilimanjaro, Zanzibar & the Serengeti!

About Destination Zanzibar
Destination Zanzibar Co Ltd. is a consultancy firm that specializes in marketing and communication services to brands across travel, tourism and hospitality sectors. Established to fill the gap between government, industry leaders and end consumers, Destination Zanzibar cohesive strategies deliver comprehensive market research, brand development, campaign planning and execution.

Rahma Himid
Grace & Garbo
P.O.Box 119027; Business Bay, Dubai- UAE
Email: Rahma.himid@graceandgarbo.com

This release was published on openPR.