Electric Vehicle (EV) Infotainment Market Size, Status and Forecast 2022

The world today is in a desperate need to cut vehicular emissions in order to alleviate grave climate changes caused by humans and keeping this earth livable. The discovery of electric vehicles has been a boon for the planet. It has come up as a significant part of the solution to sustainable transportation by allowing for distributed electricity generation sources such as residential rooftop solar panels and remote wind-powered charging stations to charge up cars for their daily commutes. Along with being a big part of this change, electric vehicles also offer a variety of infotainment systems which allow for watching news, videos, accessing the internet, playing games, displaying important information and more, making the ride an enjoyable and safe one.

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The electric vehicle infotainment market is experiencing a swift growth in the recent years owing to the growing demand for electric vehicles, rear seat entertainment and GPS navigation enables infotainment systems which allow for route mapping, traffic monitoring, and location detection functions. The heads-up display systems segment is expected to exhibit a huge growth during the forecast period, 2018-2025. Nonetheless, high installation and maintenance cost for the rear seat entertainment system cause the market to slow down. In a report added by Research Beam, the electric vehicle infotainment market is expected to grow at a considerable CAGR during the forecast period.

Companies are coming forward with new innovations in the in-car infotainment systems. For instance, Panasonic Corporation recently showcased a new SUV at the CES 2018 that was held from January 9 to 12 at Las Vegas. The new car incorporates the company’s latest dual display system and head-up display (HUD), and the next generation cockpit/cabin system concepts to meet the latest technologies in vehicles expected in the future. The advanced features were developed in response to the growing expectations for further evolution of such systems as vehicles face a shift towards autonomous and electric vehicles. Panasonic plans to contribute to the development of the advanced driver assistance system (ADAS) by integrating its extensive consumer electronics technologies with in-vehicle technologies while developing infotainment equipment.

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Smart Design Cockpit for ADAS Level 2/partial automated driving: This system coordinates four multi-displays and allows each operator to opt for the content to be displayed on each screen. The gesture control function allows easy operation by identifying hand motions correctly.

- HMI Graphics Engine: This function controls four displays simultaneously and efficiently presents information needed for the operator.
- Gesture Recognition: This control function identifies the motion of the palm and fingers without requiring the operator to touch the display, and steers content switching on the display.

Smart Vision Cockpit for ADAS Level 3/conditional automated driving: The cockpit system allows the passengers a new exciting experience while driving and enjoying a panoramic view. A huge display, large-screen HUD, and driver monitoring system ensure safety and enhance the driving experience.

- Monitoring System: With the start of the engine, both the vehicle status and the driver’s health condition are detected and presented on the large-screen HUD.
- Panoramic Display: The display shows images from the rear-view and side-view cameras while driving, thereby eliminating blind spots and making driving safe. The automated driving mode enables the driver to enjoy a 360° panoramic view projected on the display.
- Drive Guide: When the driver alters the direction of sight, the gaze detection system presents local sightseeing information on the large-screen HUD. If the driver comes across a location to stop on the way, the route can be changed simply by tapping the navigation screen on the center display.

Living Space Autonomous Cabin for ADAS Level 5/full automated driving: The cabin concept is designed to foster a better life. A luxurious and contemporary living space is created inside the vehicle. This next-generation cabin space has four styles, two of which are Relax and Entertainment styles.
- Relax Style: In this sound space style featuring a multichannel surround system with 22 speakers, occupants can feel the music sensation from all directions.
- Entertainment Style: In the entertainment style, a cheerful and vibrant cabin space is created by exciting music, images, lighting, and aromas.

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